Protected Presentation
Vertical Impression
Wyndham
Q2 Partner Update April 2026
Action required · Lyft × FIFA launch at risk

We need 10 more hotels
to launch the Lyft campaign.

The Lyft FIFA World Cup elevator wrap campaign launches June 19–20, 2026 across four host markets — but only 7 of 17 target hotels are signed up. Miami is at zero. Below is every gap, deadline, and the pipeline that depends on closing them.

10
Hotels missing
22
Elevators short
61
Days to launch
$504K
Campaign value
01

Lyft campaign gaps

Critical
Hotels confirmed
7 / 17
41% of plan locked
Elevators confirmed
15 / 37
22-elevator shortfall
Markets at zero
1
Miami — 0 of 2 hotels signed
Miami
Jun 1 – Aug 2, 2026 · 9 weeks
0 of 2 hotels · 0 of 6 elevs
Hotels signed0/2
Elevators signed0/6
✕
LQ Inn & Suites Miami Airport33313 elevs
✕
Days Inn by Wyndham Miami Airport33333 elevs
New York City
Jun 1 – Aug 2, 2026 · 9 weeks
1 of 4 hotels · 3 of 12 elevs
Hotels signed1/4
Elevators signed3/12
✓
The Beekman Tower, Trademark562213 elevs
✕
LQ Inn & Suites Midtown Manhattan562243 elevs
✕
Wyndham New Yorker Hotel5622314 elevs
✕
Days Inn LIC / Queens32 elevs
Nashville
Aug 31 – Sep 27, 2026 · 4 weeks
1 of 2 hotels · 1 of 3 elevs
Hotels signed1/2
Elevators signed1/3
✓
Days Inn & Suites Murfreesboro132961 elev
✕
LQ Inn & Suites Nashville Airport133002 elevs
Dallas
Jun 1 – Aug 2, 2026 · 9 weeks
5 of 9 hotels · 9 of 16 elevs
Hotels signed5/9
Elevators signed9/16
✓
LQ DFW Airport North531912 elevs
✓
LQ Addison Galleria532712 elevs
✓
LQ Dallas – Richardson532742 elevs
✓
Days Inn Euless DFW South148801 elev
✓
LQ DFW West – Glade Parks538782 elevs
✕
LQ Dallas – Plano532802 elevs
✕
Days Inn Irving532901 elev
✕
LQ Dallas – Uptown232942 elevs
✕
Days Inn Love Field2212 elevs
02

FIFA market readiness

4 Host Markets
The broader opportunity at stake
The FIFA World Cup 2026 runs June – July across 16 US cities, with New York, Dallas, Miami, and Nashville as primary host markets. Wyndham has meaningful hotel density in all four — but sign-up rates in the markets that matter most for Lyft are dangerously low. Miami has near-zero coverage. If Wyndham wants to be part of the most valuable OOH moment of the decade, the window to act is now.
4
Host markets active
for Lyft campaign
NYC · Dallas · Nashville · Miami
Miami
Hard Rock Stadium · FIFA Group Stage
0%
0 of 2 plan hotels signed
Critical gap
New York City
MetLife Stadium · Multiple rounds
25%
1 of 4 plan hotels signed
Needs 3 more
Nashville
Geodis Park · Group Stage
50%
1 of 2 plan hotels signed
Needs 1 more
Dallas
AT&T Stadium · Multiple rounds
56%
5 of 9 plan hotels signed
Needs 4 more
03

Sign-up coverage vs. network

Network health
Miami — FIFA market0%
0 Lyft plan properties signedTarget: 100% · Apr 30
New York City — FIFA market25%
1 of 4 Lyft plan hotels signedTarget: 100% · Apr 30
Nashville — FIFA market50%
1 of 2 Lyft plan hotels signedTarget: 100% · Jul 31
Dallas — FIFA market56%
5 of 9 Lyft plan hotels signedTarget: 100% · Apr 30
Overall Lyft plan coverage41%
7 of 17 target hotels signedTarget: 37 elevators confirmed
60+
Total sign-up submissions
Across US & Canada network
48
Properties in FIFA markets
NYC, Dallas, Nashville, Miami combined
0
Miami Lyft plan hotels
Most critical market for Lyft
29
Days to sign-up deadline
Apr 30 target for production handoff
04

Lyft launch workback timeline

79 days to launch
LOA / Sign-OffMay 5 · 34 days
Letter of Authorization signed. All Lyft plan hotels confirmed. This is the hard gate — nothing moves without it.
Site Scoping & Custom MeasurementsMay 5–19 · 2 weeks
On-site measurement visits at all 17 confirmed Lyft plan properties. Custom specs captured per elevator cab.
Property Confirmation + Creative DevelopmentMay 19–25 · 6 days
Final property list locked. Lyft creative assets adapted to elevator wrap dimensions across all markets.
Creative Approval & Spec ConfirmationMay 26–30 · 4 days
Client sign-off on all creative executions. Print-ready files submitted to production vendor.
Print ProductionMay 31–Jun 2 · 3 days
Full-wrap vinyl print run for all 37 elevator cabs. NYC, Dallas, Miami prioritized for first shipping batch.
Shipping to NYC · Miami · DallasJun 3–8 · 5 days
Wrapped and packaged materials dispatched to all three launch markets simultaneously.
InstallationJun 9–19 · 10 days
On-site installation teams activate all Lyft wrap locations across confirmed hotel properties.
Campaign Launch — NYC · Dallas · MiamiJun 19–20 · LIVE
Lyft FIFA World Cup elevator wraps go live. First matches begin June 11 — maximum dwell-time exposure at peak hotel occupancy.
FIFA World Cup FinalJul 19 · Peak
World Cup Final at MetLife Stadium, NJ. Highest-impact window for Lyft brand — full wrap coverage active throughout.
Nashville Wraps ActivateAug 31 · 153 days
Nashville Geodis Park matches begin. Lyft wraps live at confirmed Nashville Wyndham properties — 1 of 2 hotels still needed.
34
Days to LOA
May 5 · sign-off deadline
79
Days to launch
Jun 19–20 · NYC · Dallas · Miami
109
Days to WC Final
Jul 19 · MetLife Stadium
153
Days to Nashville
Aug 31 · Geodis Park
05

Client pipeline

21 accounts
AccountCategoryStatus
LyftLaunch partner
Transportation
Negotiation
McDonald's
Food Services
Negotiation
Nike
Retail / Apparel
Negotiation
Cracker Barrel
Food Services
Proposal
Tim Hortons
Food Services
Proposal
Mongo
Technology
Proposal
Walmart
Retail
Proposal
Spotify
Streaming
Negotiation
BDO
Financial Services
Proposal
Air Canada
Travel
Prospect
United
Travel
Prospect
GrubHub
Vending / Delivery
Prospect
Reese's
Food & Snacks
Prospect
Kit Kat
Food & Snacks
Prospect
Samsung
Technology
Prospect
SiriusXM
Media
Prospect
CBC
Broadcast
Prospect
T-Mobile
Telecom
Prospect
Turo
Transportation
Not approved
Corona
Beverage
Not approved
Coke
Beverage
Not approved
Negotiation
Proposal
Prospect
Not approved
06

Wyndham × Disney on-site wraps

Seeking more info
🔍
These photos were taken April 3, 2026 at Wyndham properties near Disney Springs, Orlando. They show active elevator wraps featuring Disney-area advertisers including Cirque du Soleil, Animal Kingdom, House of Blues, M&M's, Ghirardelli, and Domino's. We are currently gathering additional details on campaign scope, duration, contract terms, and revenue — this section will be updated as information comes in. These wraps are a strong proof-of-concept for the network's capabilities and existing client appetite near destination venues.
Cirque du Soleil × Disney
Cirque du Soleil × Disney
Drawn to Life – Disney Springs
Disney's Animal Kingdom
Disney's Animal Kingdom
Full-door interior wrap
House of Blues
House of Blues
Vacation Vibes Amplified – Disney Springs
M&M's Disney Springs
M&M's Disney Springs
West Side – Disney Springs
Ghirardelli
Ghirardelli
Ice Cream & Chocolate Shop – Marketplace
Domino's Pizza
Domino's Pizza
Approved for Room Delivery – On-site