Protected Presentation
Vertical Impression
For WPP — April 2026

Attention drove 28.94% foot traffic lift,
+1.36s attention gains after optimization,
and a $0.51 cost per visit.

Three live campaigns. Three measurable outcomes. The dataset, the optimization layer, and the GPMP path are ready to scale — today.

28.94%
Mazda Auto Show — foot traffic lift
+1.36s
Audible — attention gain post-optimization
+1.18s
Sell Off Vacations — attention gain post-optimization
3.5×
vs Digital OOH benchmark
PROOF

The results we drove for WPP brands

Each campaign was measured at the screen, optimized in-flight where data allowed, and tied back to a downstream outcome — search interest, attention duration, or actual store visits.

Mazda Auto Show foot traffic lift 28.94%
Audible attention trends
Audible — optimization worked
Attention shifted from 4.30s pre-optimization to 5.66s after — a +1.36s improvement. Google Trends for "Audible" showed a positive correlation (r=0.69) across 23 days.
Sell Off Vacations attention trends
Sell Off Vacations — same pattern
Attention shifted from 4.37s to 5.55s — a +1.18s improvement, with attention vs network finishing +7.4%. The creative change clearly worked.
Property-level foot traffic lift
Lift was real at the asset level
Top-performing asset (One Bloor) drove +140.2%. The 28.94% portfolio number isn't an average masking weakness — it's measurable per-property.
Portfolio performance
Portfolio held above network
Sell Off finished +7.6% vs network. Audible +4.6%. These are campaign-level attention numbers — not modeled estimates.
CAMPAIGN SCORECARD

The performance index, in one frame

Verified Views Rating, view duration, active attention, and benchmark comparisons — measured live.

Performance Indexes
THE GAP

Spend has dropped 97% — but what you're evaluating today is a different product

In 2021, WPP spend with Vertical Impression was $1.11M. In 2026, it's $35K. The case for incremental investment isn't more screens — it's better-quality exposure, measured live, with proof attached.

Annual spend history 2021-2026
2021 — Peak Spend
  • Network-traffic estimates
  • Post-campaign reporting only
  • No campaign-level attention data
  • No in-flight optimization
  • Limited property mix
Today — What you're evaluating
  • Campaign-level attention measurement
  • Live optimization during delivery
  • Foot-traffic attribution at the asset level
  • Recommendation layer for buyers
  • Expanded network, new property types

The product evaluated today ≠ the product evaluated in 2021.

The 28.94% lift, the +1.36s attention gain, the search correlation — none of that existed when this spend was at its peak.

PLUG AND PLAY TODAY · GUARANTEED OUTCOMES NEXT

No integration required — and a clear path to selling against attention

The attention framework sits on top of the existing pipes. Campaigns flow through GPMP, get measured, and the signal passes back into OOH optimization — no new tech stack, no DSP integration, no engineering ask. The future is selling guaranteed outcomes at 3+ seconds of attention, well past the 2.5-second memory-encoding threshold (Karen Nelson-Field, The Attention Economy, Amplified Intelligence).

NOW
Plug and play — no integration

Keep buying through GPMPs the way you already do. The attention framework sits on top of the existing pipes — no DSP work, no engineering, no workflow changes for buying teams.

NOW
Signal back into OOH planning

Every GPMP campaign passes attention data back into OOH optimization. Each round informs the next. The lift you've already seen compounds across the portfolio.

NEXT
Guaranteed outcomes at 3+ seconds

The future of the model: spend committed against measured attention above the 2.5-second memory-encoding threshold (per Karen Nelson-Field's research). Quality-weighted, defensible, tied to outcomes — not delivery.

RECOMMENDATIONS LAYER

The signal scales beyond our owned inventory

Channel recommendations
TRUST & PRIVACY

Built for procurement comfort

No pictures or video stored. Privacy-by-Design certified. Government-funded technology development. Already adapted to privacy law changes.

AI-Verified Attention
●
132 facial points

Captured per impression. ML classifies attention and view duration.

●
No pictures stored

Only output data is transmitted off the screen.

●
Privacy by Design

PECB MS certification. Audited by KPMG.

●
15+ years of data

First-party attention dataset. Network-wide. Standardized environments.

THE ASK

Keep pushing campaigns through GPMPs — and let the attention framework do the rest.

Every campaign that runs through GPMP gets measured by the attention framework, the signal passes back into OOH planning, and the next round optimizes against what actually worked. The lift you've already seen — Mazda's 28.94%, Audible's +1.36s, Sell Off's +1.18s — was a single-campaign view of a system that compounds. Lean into the work above. Run it at portfolio scale.