Protected Presentation
WPP AGENCY PARTNERSHIP

YEAR OVER YEAR

Annual Spend History

BRAND PORTFOLIO

Spend by Brand

BrandContract Amount% of Total
CONTRACT & DELIVERY SUMMARY

DELIVERY METRICS

Contract Performance

CAMPAIGN BREAKDOWN

By Campaign

ELEVATOR CAMPAIGN PERFORMANCE REPORT

CAMPAIGN SCORECARD

Performance Indexes

ATTENTION: VERIFIED VIEWS RATING

ATTENTION: DURATION

AD FORMAT PERFORMANCE

By Type & Length

WHAT'S NEXT

Recommendations

Portfolio Performance

Creative Name Format Length Avg Attention vs Campaign vs Network Observations Top Demo

Impressions Map

Geographic Performance

CityAvg Attentionvs Campaign

Attention by City × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Property Type Performance

Attention by Type 1 × Demographics

Below avg
Above avg

Audience Demographics

Age Distribution

Attention by Age Group

Attention by Age × Gender

Demographic segments sorted by attention variance

GenderAge GroupAvg Attentionvs Campaignvs Network

Attention by Ad Type × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Attention Trends Over Time

Verified Views Performance

Verified Views per 1,000 Impressions — how many viewers see the ad per 1,000 plays

VV/1000 by Screen Location

VV/1000 by Province

VV/1000 by City

VV/1000 by Property Type

VV/1000 by Hour of Day

VV/1000 Trend

VV/1000 by Creative

CreativeVV/1000Passive ViewsVision Impressions

🎯 Cross-Channel Creative Recommendations

Select a creative to see channel-by-channel placement scores based on visual attributes, measured attention, and demographic fit.

Creatives

🎨
Select a Creative
Choose a creative from the sidebar to view channel placement recommendations