World Animal Protection funds the campaign, but instead of a standard ad, the screens carry animal welfare facts — educating audiences in their daily routine while building brand recognition for WAP.
Standard placement investment, but the spend stays a mission-aligned story.
Elevator screens place WAP-approved facts in moments of captive, unhurried attention.
A fact a day. Repeat exposure across the daily commute, lobby visit, condo elevator.
Elevators are one of the last screens where the audience isn't scrolling, walking, or driving. A 30-second ride is a 30-second read.
Residents and workers pass the same screen multiple times a week. Facts compound. Recall builds without aggression.
Educational content fits the environment. Hard-sell calls to action don't. The format protects the message.
VI's elevator screens reach residential and commercial buildings across Canada — every major metro, plus regional and Northern markets WAP's national campaigns are built to touch.
Each screen is a short, scannable fact paired with WAP's lockup. No sales ask. The brand earns the audience's trust by giving them something useful — and then asking for nothing in return.
Mock creative shown directionally. Facts, sources, and design are finalized with WAP's comms team before any flight goes live.
Toronto, Vancouver, Calgary, Ottawa — urban Canadians see WAP's name and mission in residential and commercial elevators, not in a banner ad they're ignoring. Logo recognition compounds week over week.
The dollars don't disappear into a generic awareness buy. The placement itself does the work — every fact is one more Canadian who knows something they didn't before.
From a single-month pilot (one city, one network) to a multi-quarter national presence. We size to WAP's annual budget cadence, not a fixed grid.
A library of 8–12 facts rotates through the flight so the audience sees fresh content on repeat passes — and WAP keeps signal without fatigue.
Impressions, reach, frequency by market — plus a recap of which facts performed (engagement signals where available) so the next flight gets sharper.
This proposal is a starting point, not a quote. The model is real and ready — the specifics get shaped to WAP's comms calendar, budget cycle, and the campaigns the Directors most want amplified.