Vertical Impression — Q1 2026 Case Studies

Attention drove 28.94% foot traffic lift,
+1.36s attention gains after optimization,
and a $0.51 cost per visit.

Three live campaigns. Three measurable outcomes. What the attention framework actually delivers when it sits on top of programmatic delivery.

28.94%

Automotive — foot traffic lift

+1.36s

Entertainment — attention gain post-optimization

+1.18s

Travel — attention gain post-optimization

3.5×

vs Digital OOH benchmark

What attention-driven optimization delivered

Each campaign was measured at the screen, optimized in-flight where data allowed, and tied back to a downstream outcome — search interest, attention duration, or actual store visits.

Entertainment — optimization worked

Attention shifted from 4.30s pre-optimization to 5.66s after — a +1.36s improvement. Google search interest for the brand showed a positive correlation (r=0.69) across 23 days.

Travel — same pattern

Attention shifted from 4.37s to 5.55s — a +1.18s improvement, with attention vs network finishing +7.4%. The creative change clearly worked.

Lift was real at the asset level

Top-performing asset drove +140.2%. The 28.94% portfolio number isn't an average masking weakness — it's measurable per-property.

Portfolio held above network

Travel finished +7.6% vs network. Entertainment +4.6%. These are campaign-level attention numbers — not modeled estimates.

PLUG AND PLAY TODAY · GUARANTEED OUTCOMES NEXT

No integration required — and a clear path to selling against attention

The attention framework sits on top of the existing pipes. Campaigns flow through GPMP, get measured, and the signal passes back into OOH optimization — no new tech stack, no DSP integration, no engineering ask. The future is selling guaranteed outcomes at 3+ seconds of attention, well past the 2.5-second memory-encoding threshold (Karen Nelson-Field, The Attention Economy, Amplified Intelligence).

NOW

Plug and play — no integration

Keep buying through GPMPs the way you already do. The attention framework sits on top of the existing pipes — no DSP work, no engineering, no workflow changes for buying teams.

NOW

Signal back into OOH planning

Every GPMP campaign passes attention data back into OOH optimization. Each round informs the next. The lift you've already seen compounds across the portfolio.

Guaranteed outcomes at 3+ seconds

The future of the model: spend committed against measured attention above the 2.5-second memory-encoding threshold (per Karen Nelson-Field's research). Quality-weighted, defensible, tied to outcomes — not delivery.

RECOMMENDATIONS LAYER

The signal scales beyond our owned inventory

Built for procurement comfort

No pictures or video stored. Privacy-by-Design certified. Government-funded technology development. Already adapted to privacy law changes.

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132 facial points

Captured per impression. ML classifies attention and view duration.

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No pictures stored

Only output data is transmitted off the screen.

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Privacy by Design

PECB MS certification. Audited by KPMG.

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15+ years of data

First-party attention dataset. Network-wide. Standardized environments.

Attention drove 28.94% foot traffic lift, +1.36s attention gains after optimization, and a $0.51 cost per visit.