In-store inventory has a physical ceiling. Consideration doesn't. Extend Orange Apron Media into the screens North Americans watch every day at home and at work — sold by your team, to your endemic and non-endemic brands, and measured all the way back to the store.
Retail media built its first act on owned real estate — the site, the app, the aisle. The second act is off-site, and Orange Apron Media is already writing it. What's missing is the physical layer.
On-site placements and in-store screens are premium precisely because they're scarce — and scarcity caps growth. Every retail media network hits the same wall: demand keeps compounding, and the store can only hold so many screens.
Orange Apron Media is extending beyond HomeDepot.com into partner channels and audience extensions. Physical off-site is the natural next move: real screens, in the real world, sold under the OAM banner with OAM's first-party audience intelligence behind them.
The strongest leading indicator of sales isn't impressions served — it's attention paid. Every screen in the VI network is attention-measured, which means OAM sells advertisers verified attention in captive environments, not estimated exposure.
They're made at home — in the building that needs the new faucet, the paint, the shelving — and at work, where the weekend project gets planned. VI's network lives in exactly those two places — across the United States and Canada — with a captive audience and zero ad clutter.
4,986 properties and 10,714 screens across the United States and Canada — concentrated where Home Depot's customers live and work.
Proximity builds on demand. With more than 2,200 Home Depot stores across the United States and Canada, we build custom catchments at 3, 5 or 10 km around any store set, so campaigns concentrate on the residential and office towers inside each store's trade area. Attention measurement and store-visit attribution are live in Canada today, with the U.S. rollout underway.
Retail media wins because it closes the loop. This does too — attention on screen, attribution at the door.
Campaigns run on attention-measured screens inside the catchment of each store.
Privacy-safe mobile device IDs are exposed against the campaign footprint.
Exposed devices are matched to verified visits at Home Depot store locations.
Cost per verified store visit, attention metrics and lift — in one report advertisers can act on.
Three anonymized CPG campaigns, measured end to end on the same platform OAM advertisers would get — attention per creative, then search, foot traffic and sales attributed back to exposed audiences. These are quick-decision categories; home improvement gives the same attention even more to work with.
62.5% of impressions verified as active attention, and the attribution pixel tied elevator exposure to a measurable lift in retail foot traffic near exposed buildings — the same loop this partnership closes at Home Depot's doors.
A national summer flight averaged 5.12s of attention per exposure — more than 2× the 2.5s memory-encoding threshold. Riders carried the brand home and went looking for it.
Doubled baseline search interest during flight. High-attention residential placements aligned with daily routines and end-of-day purchase consideration — the exact window where home projects get decided too.
A reseller construct: Orange Apron Media packages VI's residential and office network as its physical off-site extension. OAM owns the advertiser relationship end to end — VI supplies the inventory, the attention data and the attribution.
Inventory is packaged and priced under Orange Apron Media. Your sales team, your rate card, your client relationships.
Network operations, creative trafficking, attention measurement and attribution reporting — handled end to end.
One construct across the continent — screens live in both markets today, with attention and attribution live in Canada and rolling out across the U.S.
VI screens run in Home Depot's head office right now — completely ad-free, and they stay that way. The opportunity isn't advertising. It's turning the screens your teams pass every day into a fully managed internal communications channel.
Fully managed service removes ~94% of the time internal teams spend running screen communications.
| Activity | Self-managed | Fully managed | Saved / month |
|---|---|---|---|
| Content planning | 8 hrs | 1 hr | 7 hrs |
| Design creation | 4 hrs | 0 | 4 hrs |
| Content scheduling | 4 hrs | 0 | 4 hrs |
| Total | 16 hrs | 1 hr | 15 hrs |
Flip the screens your teams already see to fully managed Premium — live within weeks, ad-free as always.
Select two or three launch advertisers — one endemic, one non-endemic. Build the catchment around a chosen store set and flight for 8–12 weeks.
Attention metrics and verified store visits in one report. Prove the loop in Canada, then scale it across the U.S. network.