The Attention Standard.
Canadian-made innovation in advertising — Canada's largest elevator media network.
FACT: Elevators move more people than any other mode of transportation.
Going up ↓
Canadian-made innovation in advertising — Canada's largest elevator media network.
From one screen and one dream in Edmonton to North America's largest elevator network — built on a patented platform, integrated with nearly every major elevator manufacturer, and backed by the Government of Canada to commercialize AI that exists nowhere else in the world.
Screens across North America
Buildings on the network
Cities & towns covered
Screens in Canada — #1 nationally
Every dot is a building with our screens in the elevator. Filter by market and environment to see exactly where your campaign lives.
Canadian elevator network screen counts.
Many networks focus on quantity over quality.
With Vertical Impression, you get both.
Four rides a day. Four opportunities to connect. Elevators are more than the world's most used transportation method — they're the best accelerant for your media spend.
More likely to engage with mobile after seeing DOOH.
More search activations per dollar than TV, radio or print.
More attention than standard online formats.
Gen Z trust OOH vs 36% banners, 45% social.
seconds average
elevator ride
Social awareness keeps devices pocketed.
Eyes naturally seek the only visual stimulus.
2–4× daily exposure builds familiarity.
Research shows 2.5s of focused attention moves a message into long-term memory — our screens hold it 2.4× longer, keeping ads in memory 7+ days. Sources: Amplified Intelligence; Havas Media Network & Lumen.
Measured outcomes across attention-optimized DOOH campaigns.
Lift in Awareness
Lift in Familiarity
Higher Ad Recall
Lift in Purchase Intent
More Revenue
Increase in Checkouts
Higher Booking Rates
Stronger Conversion Rates
Lower Cost per Acquisition
Source: Adelaide 2026 Outcomes Guide
Our AI-powered platform captures real-time audience analytics — eyes-on verification (not traffic estimates), real-time attention duration, demographic insights without PII, and campaign-level attention reporting. Privacy by Design certified and backed by the Government of Canada's Regional AI Initiative.
The Old Way
Campaigns go live across markets.
Estimated impressions. Zero attention data.
Branch visit lift, search correlation — all historical.
This budget is gone.
OOH with a report.
The VI Way
Real-time attention measurement activates immediately.
Attention by market, property type, creative — now.
Shift weight toward what's earning attention. Today.
Not after. During.
OOH with a receipt — and a lever. This is the operating system for OOH.
Live attention dashboard: in-flight optimization, annotated on a real campaign — attention variance vs. search trends, daily.
Proof from brands who own the vertical mile.
Elevator campaign performance report · 5 regions · 15 cities · 152 screens · Feb 2–28, 2026
Start simple and scale up. Or go big from day one.
Fast to launch, proven to perform.
Contextual creative that reacts to the moment.
Own the whole ride.