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prepared for
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BCLC 2026 · DOOH
A one-month digital out-of-home flight across BC's residential and commercial towers — lobby and elevator screens that meet your audience in the everyday moments they can't scroll past.
One market, two ways to reach it.
BCLC wants a focused July flight across British Columbia. We've built two audience options on the same premium DOOH network — a tighter, gambler-indexed buy for efficiency, and a broader BC build for maximum reach with 15% bonus impressions. The only question is how wide you want to go.
87 properties / 166 screens indexed to BCLC's tighter gambler audience profile. Concentrated, efficient delivery to the highest-propensity venues — an estimated 3.56M impressions for $28,471 net.
111 properties / 210 screens across the broader BC non-restricted audience. Every Option A site plus 24 incremental buildings — 4.51M paid impressions and a 15% bonus (5.18M delivered) for $36,051 net.
Exactly what changes between the two.
Option A is fully contained within Option B — the difference is purely additive. Stepping up to Option B adds 24 buildings, 57 screens and roughly 947K paid impressions for about $7,580 more net, plus a 15% bonus that lifts total delivered to 5.18M.
The one screen they can't scroll past.
Lobby and elevator displays are unmissable, repeated daily, and contextually loaded. The network skews to condo and rental towers across Metro Vancouver, with office, retail and Greater Victoria coverage — reaching BC residents in the everyday moments that matter, at home and on the move.
Option B carries every Option A site, then layers on 24 additional BC properties — 57 more screens across Abbotsford, Burnaby, Coquitlam, Langley City, New Westminster, North Vancouver, Port Moody, Surrey, Vancouver, Victoria — extending reach to roughly 947K incremental impressions for about $7,580 net over the base buy.
Flip between the two options.
Option A is the 87-building gambler-indexed base. Option B adds the 24 incremental BC buildings. Marker size reflects screen count; click any building for detail.
Concentrated where it counts.
111 buildings across British Columbia (Option B) — weighted to the high-density Metro Vancouver core, with Fraser Valley, Greater Victoria and Kamloops reach.
Two ways in. One clear recommendation.
Incremental layer adds 24 buildings / +947,484 paid impressions for ~$7,580 net over the base. Option B includes a 15% bonus (+675,961 impressions) at no charge — 5,182,369 delivered, effective net CPM ~$6.96. Rate card value reflects total delivered impressions at the $10.50 rate card CPM; Option B saves $18,364 (33.8%) against it. Option A is priced at an $8.00 agency CPM (23.81% off rate card). Costs are net media only for a 15-second programmatic spot, July 1–31, 2026. Creative design/production not included. Estimated impressions are projections based on network averages and audience targeting; final delivery may vary.