Protected Presentation
Prepared for TELUS by Brynn Kassian · Vertical Impression · 13 May 2026

TELUS Partner
Program Reimagined.

Reach eligible residents inside their buildings — where every impression lands on someone who qualifies.

Markets
BC + Alberta
Network
104 buildings
Screens
278 sellable
Audience
2.92M / mo
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01The Opportunity

Your offer only works if eligible residents know it exists.

The Gap

TELUS Partner Program agreements give residents 15–40% off Internet, TV, Mobility, and SmartHome bundles — but only at eligible addresses.

The challenge is awareness. Most eligible residents don't know their building qualifies. Direct mail gets recycled. Door-knocking is intrusive. Geo-targeted DOOH wastes spend on non-eligible audiences across the rest of the city.

Why Elevator Media Solves This
1

Address precision, not geo precision

Elevator screens deliver the message exclusively inside qualifying buildings. Every impression is to an eligible resident — zero waste.

2

Building-specific creative is possible

"Residents of [Building], you have exclusive TELUS savings." The offer feels hand-delivered — a story digital and broadcast simply can't tell.

3

4 trips/day × 35s captive rides

Repeated, undivided exposure to a multi-product bundle offer — enough dwell time for a 30-second spot to actually land and convert.

02The Attention Advantage

Elevator riders deliver more attention than any other DOOH format.

5.1s
Active Attention / Ride
vs the 2.5s threshold required to drive recall and consideration (Lumen Research).
4×
Trips Per Resident, Per Day
Repeated, predictable exposure — the same audience, every morning and evening.
2.5×
Attention vs Digital Banner
Captive context outperforms scroll-through digital ads on every attention metric.
1.5×
Attention vs Static OOH
Motion + frequency in a closed environment beats roadside billboards.
Elevator media also amplifies your other channels:
+31%
lift to online ads
+56%
lift to paid social
+80%
lift to brand search
Source: Lumen Research · Amplified Intelligence · COMMB OOH! Amplifies Other Media
03Your BC + Alberta Network

104 buildings. 278 screens. The densest residential elevator footprint in your home market.

Healthy, ad-ready, active screens — cross-referenced against our live sellable inventory as of 22 April 2026.

Screens by City
By Province
Alberta
67 / 162
British Columbia
37 / 116
Reach Potential
2.92M
Monthly impressions at full saturation. ~10,520 net impressions per screen per month at 1/16 loop share.
04The Three Plans

Scaled to your ambition.

Higher spend unlocks deeper attribution — exactly what a calls-and-sales campaign needs to prove its value.

Plan A · Foundational Pilot

Prove the playbook in your densest markets first.

Calgary + Surrey — a 4-month density test

Buildings
17
Screens
138
Duration
4 mo
Monthly
$9,660
Total
$38,640
Impressions
5.8M
Why this plan

Prove the playbook in the two markets where Vertical Impression has the densest BC+AB footprint. Calgary delivers the largest screen count per dollar (multi-screen high-rises like Evergreen Estates and BLVD South Tower); Surrey adds the King George corridor where TELUS PureFibre rollout is most concentrated. Four-month flight gives attention-seconds and demographic data the volume needed to optimize creative before scaling.

Plan A City Mix
Calgary
109
Surrey
29
Premium Reporting Tier
  • Market-level attention seconds
  • Daypart performance breakdown
  • Creative-level performance
  • Demographic composition
  • PowerPoint campaign recap
★ Recommended · Plan B

Three cities. Six months. Performance you can actually read.

Vancouver + Edmonton + Calgary core, plus Greater Vancouver suburbs

Buildings
69
Screens
227
Duration
6 mo
Monthly
$15,890
Total
$95,340
Impressions
14.3M
Why this plan

Full presence across the three cities you named, plus Greater Vancouver suburbs where TELUS PureFibre is densest. Six-month flight gives a performance campaign the runway it needs — Partner Program awareness compounds over multiple resident exposures before converting to inbound calls. Ultimate-tier reporting adds the hosted dashboard your team can review weekly, with facial detection telling you exactly who's seeing your message.

Plan B City Mix
Calgary
87
Surrey
62
Edmonton
48
Vancouver
21
Other GVR
9
Ultimate Reporting Tier
  • Everything in Premium
  • Anonymous facial detection
  • Audience composition analysis
  • Multi-campaign comparison view
  • Live hosted reporting dashboard
Plan C · Full BC + AB Saturation

Maximum coverage. Outcomes-tier attribution.

All 104 sellable buildings · 8-month flight

Buildings
104
Screens
278
Duration
8 mo
Monthly
$19,460
Total
$155,680
Impressions
23.4M
Why this plan

Maximum coverage across every healthy + ad-ready VI residential screen in BC and Alberta. Eight-month duration unlocks Outcomes-tier reporting — the only tier with QR + call attribution and search-lift signals tied directly to your inbound-call goal. This is the configuration where elevator media stops being a media buy and becomes a measurable acquisition channel.

Plan C City Mix
Calgary
101
Surrey
62
Edmonton
48
Vancouver + GVR
39
Abbotsford
16
Other AB+BC
12
Outcomes Reporting Tier
  • Everything in Ultimate
  • Foot traffic attribution
  • QR + call conversion tracking
  • Brand search lift signals
  • Real-time creative optimization
  • Living dashboard with daily refresh
Brianna — ready when you are.
Get in touch
Brynn Kassian · Vertical Impression
bkassian@verticalimpression.com