274 buildings · 5 markets · 500 screens · 5.26M monthly impressions — positioned inside the elevators TELUS customers ride every day.
TELUS sells into the same buildings we're in. Elevator media puts your brand in the daily routine of the exact families, professionals, and decision-makers most likely to subscribe.
Our screens are installed in condo and apartment towers across Vancouver, Calgary, and Edmonton — the same urban buildings where TELUS PureFibre is being deployed block-by-block.
As TELUS expands its PureFibre footprint in BC and Alberta, elevator media keeps the brand top-of-mind in the very neighbourhoods being activated — capturing switchers at the moment of relevance.
Riders don't scroll past elevator screens. There's no feed, no competitor ad above yours, no option to look away for 5–10 seconds. The average attention dwell on our screens is 5.1 seconds — more than double digital display.
The average resident takes 4 elevator trips per day. A 4-week campaign means 100+ brand impressions per person — delivered consistently, without ad fatigue from a single viral push.
Select buildings by neighbourhood, city, or building type. TELUS can run different creative in Vancouver vs. Calgary, test PureFibre messaging where it's new, and reinforce Optik TV in markets where it's established.
Out-of-home advertising doesn't compete with your digital media — it multiplies it. COMMB data shows OOH campaigns boost search effectiveness by up to +80% and social performance by +56%.
Elevator media outperforms traditional OOH and digital display on the metrics that matter most: eyes on screen, time with brand, and memory formation.
Source: COMMB — How OOH Boosts Other Channels
TELUS's core customer — urban, family-oriented, high household income — is the same person riding our elevators every morning and evening. This isn't demographic overlap. It's the same person.
High-rise condo residents take 4+ elevator trips daily. There's no floor-level bypass. Your message reaches them every time they come home.
No feed, no notifications, no competing content. Elevator screens command the room. TELUS's message isn't one of twelve — it's the only thing on screen.
When someone is home, they're thinking about home services. Elevator impressions hit at the exact moment a TELUS internet or Optik TV message is most relevant.
100+ monthly exposures per resident. Brand recall and purchase intent increase sharply with frequency — elevator media delivers both without media waste.
274 buildings across 5 markets. Every building is a healthy, active Vertical City property — confirmed sellable inventory, no dark screens.
All plans use 100% confirmed healthy inventory. Scale up or down at renewal. Pricing is per month — no lock-in required for Plan A.
A Vertical City screen is a 1920×1080 landscape display installed at eye level in the elevator cab. It blends useful contextual content with your creative — not a digital billboard, a companion.
Vertical Impression is an AI-powered DOOH platform. Anonymous audience data — viewership duration, basic demographics — is captured and reported. Every campaign includes a post-flight report. Higher-spend campaigns unlock live dashboards and outcome attribution.
TELUS already produces high-quality digital creative. Elevator media requires the same formats — no new production budget needed to get started.
High-impact still creative. TELUS's brand imagery — families, PureFibre install photography, product shots — performs strongly in static format.
10–15 second looping video maximizes attention dwell. Existing TELUS TVC cutdowns, Optik TV spots, and PureFibre brand films adapt perfectly.
Change creative between flights at no cost. Test PureFibre in Month 1, run an Optik TV offer in Month 2, and close with "Everything On Us" brand in Month 3.
Three plans. Five markets. 500 screens. Let's find the right entry point for TELUS's BC & Alberta media mix.