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BETA ACCESS · TALON ONLY · QUALIFIED MAY FLIGHTS

A new post-campaign attention study.
Free for qualified Talon flights in May.

We're launching a new post-campaign attention product, and Talon is on the beta list. Any qualified May flight — $5K min media, 2+ creatives, direct or programmatic, starts before May 31 — unlocks the full study free. After May 31, it becomes a paid add-on. Scroll for the actual deliverable.

PER-CREATIVE SCORECARD

When a creative underperforms, you see exactly why — and what to do about it

This is the scorecard surface for Sportsnet's "More Canucks. More Often." spot — the example creative in our latest post-campaign attention study. Strengths, weaknesses, and a refresh plan with measurable lift on the same page.

CREATIVE SCORECARD

SPORTSNET — CANUCKS HOCKEY
4.79s
AVG ATTENTION
18/100
VERIFIED VIEWS RATING · LOW
55K
IMPRESSIONS
15s
SLOT DURATION
★★★★★
PERFORMANCE TIER
Sportsnet — More Canucks. More Often.
★★★★★ 15s
CategorySports / Media
FormatVideo — Low Motion
TierLaggard
Peak Market📍 ON
Peak Venue🏘 Residential
Peak Hours🕐 12–3pm
Peak Day📅 Wed
FlightRecent flight
+ STRENGTHS
DYNAMIC SCENE RATE
High
HUMAN FACE
Yes
CTA PRESENT
Yes
◇ OPPORTUNITIES & DESCRIPTORS
COLOR TEMPERATURE
Very Cool (−44)
BRIGHTNESS
Low
SATURATION
High (0.76)
TEXT DENSITY
Moderate (7–10 words)
MOTION
Video — Low Motion
LAYOUT
Multi-player group, dark bg
PRODUCT SHOWN
No
EMBEDDED DATA
No
PALETTE
Dark navy/blue + white text
CATEGORY
Sports / Media
RECOMMENDATIONS
⚠ ACTION NEEDED
★★☆☆☆ Rating — Below median on both attention and viewability. Creative refresh recommended.
🎨 OPPORTUNITY
Shift warmer — cool tones reduce VVM ~17%.
☀ OPPORTUNITY
Increase brightness — dark suppresses VVM.
🔄 ACTION NEEDED
Fatigue at 55K impressions (~15% VVM decline past 50K) — rotate creative.
🎯 OPPORTUNITY
Reduce to one focal face — groups dilute attention.
ATTENTION STRATIFICATION

Performance across markets, venues, time, and demographics

For every creative, the study breaks attention down by where, when, and to whom — so the next flight buys against what actually performed, not what got booked.

🕐
Time of Day
Attention volume by hour block
5.8K
6–9am
9.2K
9–12pm
10.5K
12–3pm
10.1K
3–6pm
8.9K
6–9pm
5.3K
9–12am
📅
Day of Week
Attention volume by day
8.1K
Mon
8.4K
Tue
8.6K
Wed
8.3K
Thu
7.8K
Fri
7.2K
Sat
6.7K
Sun
📍
Geographic Performance
Province-level attention
ON
4.88s
TOP
MB
4.82s
AB
4.78s
QC
4.62s
BC
4.58s
- - - Portfolio Avg: 4.75s
🎞
Frame-by-Frame Attention Heatmap
Attention per 0.5s frame with dynamic floor. Dashed = dataset avg.
PEAK 6 at 0s LOW 4 at 10s AVG 5 FRAMES 30
PEAK
PEAK
PEAK
PEAK
PEAK
PEAK
PEAK
CTA
PEAK
LOW
0s1s2s3s4s5s6s7s8s9s10s11s12s13s14s14.5s
BETA ACCESS · FREE FOR MAY

The campaign you'd run anyway — graded against attention, scored by screen.

Talon is on the beta list for our new post-campaign attention product. Any May flight with us unlocks the full study free — per-creative scorecard plus placement breakdown. Direct or programmatic, however you already book us. Min $5K media spend, 2+ creatives. After May 31, the study becomes a paid add-on.

01 — BOOK
2+ creatives — direct or programmatic

Same Talon team. Same buyers. Same workflow. Bring the creatives the brand would run anyway — A/B variants, format tests, audience splits — and book how you already book us.

02 — MEASURE
Every creative graded

Verified Views Rating, attention per view, frame-by-frame heatmap, geographic and time-of-day stratification, refresh notes — per spot, post-flight.

03 — PLAN
Placement plan + cross-OOH recommendation

Which screens, venues, day-parts, and provinces earned attention — ranked. Plus where the creative would perform best outside the elevator, in adjacent OOH formats. Talon's planners take both into the next cycle.

STUDY ACCESS
FREE
May beta · paid product after
MEDIA MIN
$5K
Per campaign · direct or programmatic
CREATIVES
2+
Multi-creative test required
DELIVERABLE
SCORECARD
+ PLACEMENT PLAN
Per creative, post-flight

A snapshot — not the full deliverable

What you've seen is a preview of the surface. The full per-creative scorecard, placement plan, and cross-OOH recommendation land in your inbox post-flight.

Claim the beta.

📧 Email the Vertical team →