Protected Presentation
Vertical Impression × Billups · Staples
Vertical Impression × Billups

Making DOOH Easy

A 6-week digital out-of-home flight reaching audiences within 8 km of Staples store locations.

1.5M
Estimated Impressions
172
Digital Screens
83
Buildings
6 wk
Sep 21 – Nov 1
The Brief

Drive foot traffic, store by store

Staples runs a fall digital out-of-home campaign geo-targeting audiences within an 8 km radius of Staples store locations to drive in-store visits. Vertical Impression delivers against that footprint across a premium network of residential and office buildings in 8 markets — Toronto, Vancouver, Calgary, Montreal and beyond.

Investment

Targeted Digital Elevator OOH

What's Included

FlightSep 21 – Nov 1, 2026 (6 weeks)
TargetingWithin 8 km of Staples stores
Network172 screens · 83 buildings
Estimated Impressions1,500,000
Agency CPM$8.00
Rate Card CPM$10.50
$12,000
NET MEDIA INVESTMENT
Rate card value $15,750
You save $3,750 (23.8%)
Targeted Staples Network

83 buildings within 8 km of Staples stores

Toggle a market to zoom in. VI screen locations Staples stores

Added Value · No Charge

Foot Traffic Attribution (FTA)

INCLUDED
$0 to client

As bonus attribution, Vertical Impression will measure store-visitation lift among audiences exposed to the campaign within the 8 km store radius — reporting incremental foot traffic to Staples locations across the 6-week flight.

Market Breakdown

Coverage by market

Screen distribution across the targeted Staples store radii nationwide.

MarketScreens
Calgary71
Toronto58
Vancouver23
Montreal12
Lethbridge4
Barrie2
Halifax1
Brantford1
Total172

Let's put Staples right back in every neighbourhood.

Prepared for Billups · Staples Fall 2026 · Confidential