Protected Presentation
Zenith
Spotify

Campaign Proposals

Prepared by Vertical Impression for Publicis: APEX / Spotify

Confidential

April 2026  |  Elevator Screen Advertising  |  PMX Rate: $7.20 CPM  |  Residential

Spotify Wrapped Elevators — mockup

Spotify ‘Wrapped’ Elevators — High-Impact Full Interior Wraps

Campaign Overview

Spotify in
Your Community

Four campaign concepts designed to put Spotify inside the daily routines of Canada’s premium residential audience. From first-to-market consented audio technology to neighbourhood playlist battles, each idea turns passive elevator time into an active Spotify experience.

Residents don’t just see Spotify ads — they hear, interact, compete, and share. Every touchpoint is built to feel native to the Spotify brand: personal, contextual, and culturally talkable.

Pioneer first-to-market consented audio in DOOH — Cannes Lions eligible innovation

Drive sustained cultural conversation and organic social sharing through immersive elevator experiences

Deliver massive bonus value: $551K+ in bonus media, contest management, and attention reporting across campaigns

Reach premium audiences contextually — fitness moments, neighbourhood culture, daily routines — where Spotify already lives

The Campaigns

Big Ideas

Spotify Consented Audio

First-to-market opt-in audio via scannable technology — $200K

Consented Audio mockup

50% of Gen Z and Millennials use wireless earbuds in public. Forced audio creates negative sentiment. Spotify Consented Audio flips the script: residents choose to opt in via scannable tech on elevator screens, receiving audio ads through their own earbuds. This is the first-to-market solution for consented audio in DOOH environments.

How It Works

  • Visual Prompt: Spotify-branded creative on elevator screens invites residents to scan a code
  • Consent & Scan: Residents choose to scan — true opt-in engagement
  • Audio Delivery: Audio ad delivered to their earbuds via phone
  • Tracking: Scannable tech tracks consent rates, engagement, and audio completion

Cannes Lions Eligibility

  • Audio & Radio — Innovation: Use of Audio & Radio Technology
  • Outdoor — Ambient & Experiential: Interactive Experiences
  • Outdoor — Innovation: Technology
  • Media — Channels: New Realities & Emerging Tech
Investment
$200,000
First-to-market consented audio program
Bonus Impressions
2,500,000
Guaranteed, included at no cost
Markets
National
Custom targeting TBC
Timing
Q3/Q4 2026
🏆 Cannes Lions Eligible — Multiple Categories

Spotify ‘Wrapped’ Elevators

High-impact full interior elevator wraps that integrate with Spotify’s annual Wrapped campaign — starting at $100K

Spotify Wrapped Elevators mockup

Full elevator interior wraps that transform every ride into a Spotify Wrapped moment. Designed to integrate directly with Spotify’s annual Wrapped campaign — the most socially shared music event of the year. Imagine residents stepping into their elevator and seeing their building’s top genres, most-played artists, and listening stats brought to life on every surface. The elevator becomes a physical extension of the Wrapped experience — a shareable, photographable cultural moment that lives beyond the screen.

How It Works

  • Full interior elevator wraps with Spotify Wrapped branded creative
  • 1 building per market, 2–3 elevators per building, $12,500 per elevator
  • High-impact format: captive audience in enclosed space — 30 seconds of undivided attention
  • Running for 5 weeks — can align with annual Wrapped launch for maximum cultural relevance

Wrapped Integration

  • Elevators become the physical version of Spotify Wrapped — the most shared event in music
  • Building-level listening data visualized on wrap creative (top genres, artists, listening hours)
  • Scannable codes in-elevator drive to personalized Wrapped experience on Spotify app
  • Toronto: 3 elevators — $37,500 | Montreal: 2 — $25,000 | Vancouver: 3 — $37,500
Elevator Wraps
Starting at $100,000
8 elevators across 3 buildings
Est. Impressions
1,683,000
Duration
5 Weeks
Lead Time
12–14 Weeks

Spotify Fitness

Elevators are motivational launch pads — make the Spotify-to-gym connection frictionless — PMX $25K

Fitness playlist lifestyle

The elevator is where residents are most likely to be in a pre-workout mindset — heading down to the condo gym, coming back from a run, earbuds already in. Elevators are motivational launch pads for fitness, and Spotify is already the soundtrack. This campaign makes the Spotify connection to the condo gym frictionless at home — reaching residents with the right message at the exact moment they’re ready to move. $268K+ in total bonus value.

How It Works

  • Custom targeting: buildings with gyms, pools, fitness facilities — the elevator is the last touchpoint before the workout
  • Daypart messaging for morning and evening workouts — meet residents in their pre-workout mindset
  • Secondary fitness audience across the broader GTA for comparison
  • Ad format: 10s or 15s — no sound — static or video

Campaign Details

  • 256 properties, 790 screens in the GTA
  • 5.2M impressions (incl. 1.7M bonus)
  • Full Screen Bonus included (normally 30% premium)
  • 42 days | Q2 2026
Investment
$25,000
PMX Rate: $7.20 CPM
Rate Card Value
$54,687
Effective CPM: $4.80
Bonus Media
$18,000
Guaranteed in larger GTA
Total Bonus Value
$268K+

The Spotify Neighbourhood

The city is your playlist — UGC neighbourhood playlists + music/arts/tech targeting — PMX $50K

The Spotify Neighbourhood

The city is your playlist. Capture the vibes of your local area and build playlists with unprecedented creative control that you can share with neighbours. Targeting buildings that over-index in people who love music, the arts, and tech. $283K+ in total bonus value including Ultimate Attention Reporting.

How It Works

  • Residents send in User-Generated Spotify playlists that represent the vibes of their ‘hood
  • Collect submissions and vote on the best neighbourhood playlists
  • Dynamic Creative pulls the daily highest-liked playlist onto elevator screens in real time
  • Ultimate Attention Reporting: active attention rate, engagement analysis, frame-by-frame video analysis, FSA/address-based attribution ($250K value)

Campaign Details

  • 121+ properties, 377+ screens in GTA
  • 8.1M impressions (incl. 1.2M bonus)
  • Contest management included ($20,000 value — no fee)
  • 42 days | Q2 2026
Investment
$50,000
PMX Rate: $7.20 CPM
Rate Card Value
$105,676
Effective CPM: $6.12
Contest Mgmt
No Fee
$20K value included
Total Bonus Value
$283K+

Investment

Budget Overview

Total campaign investment: $375,000 across all markets and activations. Digital investment: $275,000 — Elevator wraps: starting at $100,000. Total bonus value offered: $551K+.

CampaignMarketsInvestmentImpressionsIncludes
Consented AudioNational$200,0002,500,000 bonusFirst-to-market opt-in audio + Cannes eligibility
‘Wrapped’ ElevatorsTOR / MTL / VANStarting at $100,0001,683,0008 elevators × $12,500 × 5 weeks
Spotify FitnessGTA$25,0005,208,333$18K bonus media + Gym Audience targeted buildings
The NeighbourhoodGTA$50,0008,159,721UGC contest ($20K value) + $13K bonus media
TOTAL$375,00017,551,054$551K+ total bonus value across all campaigns

PMX Rate: $7.20 CPM | Rate Card CPM: $10.50 | All bonus impressions included at no additional cost. Activations can be selected individually or bundled. Consented Audio creative development and targeting TBC.

Delivery

Production Timeline

Campaigns staggered across Q2–Q4 2026. Prompts launches first in Q2, Fitness follows in Q2, Elevator Wraps in Q3, and Consented Audio in Q3/Q4.

CampaignTimingStatus
Spotify PromptsQ2 2026First to Launch
Spotify FitnessQ2 2026Pending Approval
Elevator WrapsQ3 202612–14 Week Lead Time
Consented AudioQ3/Q4 2026Creative Development

Rollout

Market Strategy

Priority 1 — Hero Market

GTA / Toronto

Full activation: Fitness (256 properties), Prompts/Neighbourhood (121+ properties), Elevator Wraps (1 building, 3 elevators). Highest density audience and largest concentration of premium condo inventory with gyms, pools, and fitness facilities.

Multi-Market

Montreal & Vancouver

Elevator Wraps activation: 1 building per market (Montreal: 2 elevators, Vancouver: 3 elevators). High-impact physical presence in premium residential towers.

National

Consented Audio

National reach with custom targeting TBC. First-to-market opt-in audio via scannable technology across the residential network. Targeting approach being developed with creative teams.

Path Forward

Next Steps

  1. Vertical Impression submits campaign proposals for review — April 2026
  2. APEX / Spotify feedback and campaign selection
  3. Detailed production plans and creative briefs for approved campaigns
  4. Elevator Wrap signed decision — 12–14 weeks lead time from campaign start
  5. Consented Audio creative development and targeting strategy
  6. Campaign launches — Prompts & Fitness: Q2 | Wraps: Q3 | Audio: Q3/Q4

What’s Next

Campaign Extensions

National Expansion

Province vs. province, larger market rivalries. Scale The Spotify Neighbourhood beyond the GTA — pit Toronto against Montreal, Vancouver against Calgary. Turn local playlist pride into a national conversation.

Weather Playlists

Change the top playlists on elevator screens in real-time based on the weather. Sunny day? Beach vibes. Snowstorm? Cozy acoustic. Rain? Lo-fi beats. Dynamic creative that feels alive and contextual.

Elevator DJs

Highlight neighbourhood DJs in a physical elevator — have them play the chosen Toronto Neighbourhood Playlists live. Kick off the campaign with a special invite-only elevator DJ party in Toronto. The elevator becomes a stage.