Skip x Vertical Impression — The Intelligence Layer

2026 · Advertiser Exclusivity · Food Delivery Category

THE
INTELLIGENCE
SUITE

VI's real-time OOH intelligence suite — with advertiser exclusivity for Skip.
Campaign-level intelligence. QR tracking. No food delivery competitor gets in.

SKIPCENTRIC

PARTNER INCLUSION

TASTE GOES PLACES

BACK TO SCHOOL

KEY CITIES + MORE

01 — The Problem

You Spend.
You Wait.
You Find Out Too Late.

01

The cycle

Campaign launches. Money goes out.

You deploy OOH spend across markets. Impression estimates start rolling in. But attention? That's unknown territory.

02

The wait

Weeks pass. Reports get built.

Post-campaign studies. Search lift analysis. QR scan reports. Redemption analysis. Post-campaign search lift. Expensive. Slow. Backward-looking. By the time you know, the budget's gone.

03

The result

You optimize for the next campaign. Not this one.

With multiple restaurant partners running simultaneously across dozens of markets, there's no unified view. No real-time signal. No way to intervene.

⚠️

Every other channel in your media mix optimizes in real-time. OOH is the last channel that still works blind.

02 — The Gap

Everyone Measures.
No One Intervenes.

The old way

OOH with a report

1

Deploy budget. Campaign goes live across screens.

2

Wait 4–6 weeks. Estimated impressions, no attention data.

3

Receive post-analysis. QR redemption rates, scan lift, engagement data — all historical.

4

Apply learnings to next campaign. This spend is gone.

VS

The VI way

OOH with a receipt — and a lever

1

Deploy budget. Real-time attention measurement activates immediately.

2

Dashboard goes live. Attention by brand, market, property type — now.

3

Optimize in-flight. Shift weight toward the screens and markets that are working.

4

Prove outcomes while spending. Not after. During.

This isn't measurement. This is the operating system for OOH.

03 — The Technology

Attention Is Now
Verified. In Real Time.

VI's patented Anonymous Video Analytics (AVA) technology is the only AI-verified attention system in North American DOOH. Privacy-by-Design certified. No personal data collected.

2.4×

Above the attention threshold needed for long-term memory encoding

7+

Days the ad remains in memory post-exposure

5×

More attention than standard digital display formats

118s

Average uninterrupted exposure time per elevator ride

👁

Eyes-On Verification

AI detects when a viewer is actively looking at the screen. Not estimated. Not modeled. Verified.

📊

Creative Performance by Ad

Know exactly which creative — across which campaign and market — is earning attention vs. losing it.

🏙

Market & Property Intelligence

Attention scores by city, property type, and building. Route budget to what's actually working.

🔒

Privacy by Design Certified

First Canadian DOOH to achieve Privacy by Design certification. Zero PII collected. Zero compliance risk.

The Skip Intelligence Suite

The Skip OOH Intelligence
Suite

Annual Investment: $500,000 · All Campaigns · All Partners · All Markets · Food Delivery Exclusive

✓

Campaign-Level Dashboard — SkipCentric to Partner Inclusion

One unified view across every Skip campaign — SkipCentric, Partner Inclusion, Taste Goes Places, Back to School, and more — attention, delivery, QR performance, and offer redemptions in one place.

✓

Real-Time Attention by Market, Property & Creative

Know which screen in which building in which city is earning attention — today, not next quarter. Shift weight in-flight.

✓

QR Code Scans, Custom Offer Redemptions & Outcome Correlation

Connect OOH exposure to downstream outcomes. QR scan rates. Custom offer redemptions. Optional: order volume and sales data integration for full business intelligence.

✓

Campaign Optimizer — In-Flight Recommendations

AI-generated optimization recommendations delivered inside the dashboard. Not a consultant. Not a PDF. A live lever you can pull.

SKIP INTELLIGENCE SUITE · LIVE

Overview

Attention

Outcomes

Optimize

5.3s

AVG ATTENTION · ALL BRANDS

+36%

QR SCAN LIFT · PARTNER

+28.9%

OFFER REDEEM · STTGP

66%

ACTIVE ATTENTION RATE

SKIPCENTRIC

PARTNER INCLUSION

TASTE GOES PLACES

BACK TO SCHOOL

Advertiser Exclusivity · Food Delivery Category

No food delivery platform has a real-time OOH intelligence suite. Skip gets to define what this looks like — before the category catches up.

Network Intelligence · Spend Optimizer

WHERE VI LIVES — AND WHERE YOUR BUDGET WORKS HARDEST.

All

Residential

Office

Entertainment

Point of Care

Retail

All Canada

Toronto

GTA

Calgary

Edmonton

Vancouver

Ottawa

Montréal

988

Venues

Residential

Office

Entertainment

Point of Care

Retail / Other

Spend Optimizer

Total Investment

$

Markets — Primary

Edmonton

47%

—

— wks — imp

Calgary

30%

—

— wks — imp

Winnipeg

20%

—

52 wks — imp

Thunder Bay

3%

—

52 wks — imp

REGINA — SK Not in network yet** · Priority expansion market

Venue Type — Secondary

Residential

70%

—

Campus

10%

—

Hotel / Entertainment

10%

—

Commercial / Office

10%

—

Total Allocated $500,000

Total Impressions —

Weights normalize to 100% · Type any budget · $9.00 CPM

The Decision

SKIP LOCKS THE CATEGORY. COMPETITORS DON'T.

The Skip Intelligence Suite · Category Exclusive

$500K

Real-time OOH intelligence across every Skip campaign. Inflight optimization. QR + offer tracking. Optional sales/redemption data integration. The only food delivery brand in Canada with real-time OOH intelligence exclusivity — locking every competitor out for the full fiscal.

🔒 Category Exclusivity · $500K — One brand locks the food delivery category. No competitor gets in for the full fiscal.

🍁 Early Mover Bonus · Commit by April 16 — Run in April 2026 and receive a $100,000 media bonus. Commit by April 16 to qualify.

[email protected] · verticalimpression.com