Sephora Holiday — Big Ideas | Vertical Impression

01 — The Opportunity

Beauty Lives At Home

Sephora doesn't just sell beauty — it defines how people discover, experience, and express it. The holiday season is the biggest gifting moment of the year, and the best place to reach beauty shoppers isn't a highway billboard. It's the building they walk through every single day.

🏠

The Insight

Holiday beauty shoppers are everyone's target. But most advertising competes for attention in feeds and on phones. We bring Sephora into the physical space people inhabit daily — where attention is captive and frequency is built-in.

🎯

Audience Precision

Target buildings by occupant demographics, proximity to Sephora locations, or even the prestige and aesthetic of the building itself — perfect for reaching Sephora's aspirational audience in upscale urban properties.

📸

Instagrammable Moments

Physical activations people photograph, share, and talk about. From branded elevator selfies to lobby pop-ups, every touchpoint is designed for organic social amplification. Not an ad — a moment.

02 — Big Idea

Sephora Lobby Christmas Markets

A holiday pop-up where people actually live.

We work with select properties to establish Sephora Christmas Markets right in the building lobby. Think curated product displays, gifting stations, and festive Sephora branding that transforms the space into a beauty wonderland — no mall trip required.

Lobby takeover with Sephora-branded holiday market stalls, product displays, and wall wraps that transform the entire entrance experience.
Curated gifting stations featuring bestsellers, holiday exclusives, and gift sets with QR codes for instant purchase.
Demographic targeting — select buildings by occupant profiles and target audiences, or by the prestige and look of the building for more glamorous, brand-aligned locations.
Sampling & discovery — mini fragrance bars, lip colour try-ons, and skincare consultations bring the Sephora experience to residents' doorstep.
Social content engine — photo-ready holiday installations drive organic sharing and earned media at every touchpoint.

03 — Big Idea

Sephora Elevator Wraps

Turn every elevator into a giant Sephora shopping bag. Residents step inside and they're surrounded by the brand — then dynamic creative on the digital screens brings the experience to life with timed offers and interactive moments.

🛍️

Shopping Bag Elevator

Full elevator wraps transform the cab into an oversized, iconic Sephora shopping bag. Every ride becomes a branded moment residents experience multiple times daily.

⏰

Countdown Calendars

Dynamic digital screens run Christmas Countdown creative with daily holiday offers, beauty tips, and surprise-and-delight moments that change every day.

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Holiday Giveaways

Interactive prompts invite residents to snap a selfie inside the branded elevator and share on social to enter to win Sephora gift bags, product bundles, and gift cards.

WHY THIS WORKS

It's not just an ad — it's a physical experience people live inside. The elevator wrap creates an immersive branded environment with guaranteed daily frequency. The dynamic screens layer on urgency, delight, and interactivity. And the selfie-to-win mechanic turns every resident into a content creator for Sephora's holiday campaign.

04 — Big Idea

Sephora Shoppable Mirrors

Three tiers. One mirror. Endless engagement.

A layered execution that turns everyday elevator mirrors into Sephora beauty experiences. Start with digital screen prompts across the full network, add physical branded decals in premium locations, and unlock AR try-on for the ultimate activation. Each tier builds on the last.

51 mirror-equipped buildings across GTA, GMA, and GVA — plus bonus placements in non-mirror buildings with adapted creative. Selectively deployed in beauty and fashion over-indexing environments.
Measurable attention shift — we can track when attention drops from our screens to the mirror, giving us a unique engagement metric no other OOH medium can offer.
PR amplification potential — the uniqueness of branded mirrors and AR try-on in elevators is inherently newsworthy. Real-world brand experiences that generate earned media.
Scalable execution — start with Tier 1 across the full network, layer in Tier 2 at select hero properties, and add Tier 3 AR for maximum impact.

📺 Tier 1

“Look in the Mirror”

In-elevator digital screens prompt riders to check their reflection — a natural behaviour that creates a high-attention moment. Runs across 100+ mirror-equipped buildings.

$75K

🪞 Tier 2

Physical Mirror Decals

Premium Sephora-branded decals with QR codes and shoppable links. Selectively deployed in beauty/fashion over-indexing environments.

Starting at $50K

✨ Tier 3

AR Beauty Room

AR-enabled experience — scan, engage, and virtually trial Sephora products in real time. The elevator becomes an immersive “Beauty Room.”

Starting at $100K

05 — Campaign Details

At A Glance

Campaign Parameters

Flight Dates Nov 1 – Dec 31, 2026

Duration 8 Weeks

Market National (EN/FR)

Audience A18+ Beauty Shoppers

Targeting Proximity to Sephora Locations

KPI Awareness + Conversion

Proposed Activations

Lobby Christmas Markets Hero Activation

Elevator Wraps Immersive OOH

Shoppable Mirrors (3 Tiers) Interactive Commerce + AR

Tone Bold · Glamorous · Festive

Investment

Elevator Wraps Starting at $100K

Lobby Markets Starting at $25K / location

Social Giveaway Managed at no charge

Shoppable Mirrors

Tier 1: “Look in the Mirror” $75K (media only)

Tier 2: Physical Mirror Decals $50K (6 properties, 8 screens)

Tier 3: AR Beauty Room Starting at $100K

06 — National Footprint

Sephora Market Coverage

244 buildings · 693 screens · All locations within 3 km of a Sephora store · VETCOM audience targeting

244

Buildings

693

Screens

With Mirrors

3km

Max Distance to Sephora

Standard Has Mirrors

Shoppable Mirrors opportunity: 51 of 244 buildings have physical mirrors in the elevator — ready for Sephora-branded mirror frames with QR codes. These tend to be higher-end properties, perfectly aligned with Sephora's aspirational audience.

06 — Proof of Performance

Attention Outcome Dashboard

Elevator Campaign Performance Report

Campaign A

Search interest 2x

5.46s

Avg. Attention

Verified Views Rating

+25%

Attention Lift

Campaign B

+36% increase in search interest

5.30s

Avg. Attention

Verified Views Rating

+35%

Attention Lift

Campaign C

+28.94% lift in Foot Traffic

4.77s

Avg. Attention

Verified Views Rating

62.5%

Active Attention

Every Sephora Holiday campaign includes a full Attention Outcome Dashboard. Real-time verified attention metrics, search interest lift, foot traffic correlation, and creative performance — all measured, all reported, all transparent.