Protected Presentation
CONFIDENTIAL · SCOTIABANK 2026
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01 / 07
2026 · Strategic Partnership Proposal
THE
INTELLIGENCE
LAYER
The first real-time attention-to-outcomes platform
across your entire OOH portfolio. Every active LOB. Simultaneously.
Day-to-Day Banking
iTrade
MPSA
Lending
Investments
Dynamic Funds
Lunar New Year
New to Canada
Scene+
M-City GO
01 — The Problem
Multiple LOBs Running.
Zero Unified Intelligence.
01
The Complexity
Dozens of LOBs. Dozens of markets. One blind spot.
Day-to-Day Banking and Dynamic Funds don't compete for the same audience — but they share the same OOH blind spot. No real-time signal on what's working across any of them.
02
The Fragmentation
Every LOB has its own campaign. No one sees the full picture.
Seasonal pushes like Lunar New Year or New to Canada go live — and there's no way to know in real time if those audiences are actually paying attention. Post-campaign reports don't answer that question fast enough.
03
The Cost
You optimize for the next campaign. Never this one.
Scene+, M-City GO, iTrade — each one competing for share of wallet in the same markets, often simultaneously. You're flying multi-engine with no instrument panel.
⚠️
Every other channel in Scotia's media mix optimizes in real-time. OOH — the highest-attention format you buy — is still working completely blind.
02 — The Gap
Everyone Measures.
No One Intervenes.
The Old Way
OOH with a report
1
Deploy budget. Campaigns go live across markets.
2
Wait weeks. Estimated impressions. Zero attention data.
3
Post-campaign study. Branch visit lift, search correlation — all historical.
4
Apply learnings next cycle. This budget is gone.
VS
The VI Way
OOH with a receipt — and a lever
1
Deploy budget. Real-time attention measurement activates immediately across all LOBs.
2
Dashboard goes live. Attention by LOB, market, property type — now.
3
Optimize in-flight. Shift weight toward what's earning attention. Today.
4
Prove outcomes while spending. Not after. During.
This isn't measurement. This is the operating system for OOH.
03 — The Technology
Attention Is Now
Verified. In Real Time.
VI's patented Anonymous Video Analytics (AVA) is the only AI-verified attention system in North American DOOH. Privacy-by-Design certified. No personal data collected. Zero compliance risk for a regulated institution.
2.4×
Above the attention threshold for long-term memory encoding
7+
Days the ad stays in memory after a single elevator exposure
5×
More attention than standard digital formats in the same buy
118s
Average uninterrupted attention per elevator ride
👁
Eyes-On Verification
AI confirms when someone is actively looking at your ad. Not estimated. Not modeled. Verified — per impression.
📊
LOB-Level Creative Performance
Isolate which creative — across which LOB — is earning attention vs. losing it. iTrade vs Scene+ vs New to Canada, side by side.
🏙
Market & Property Intelligence
Attention scores by city, building type, and property. Route budget to what's actually working — this week, not last quarter.
🔒
Privacy by Design Certified
First Canadian DOOH to achieve Privacy by Design certification. Zero PII collected. Built for regulated institutions from day one.
Annual Engagement
The Scotia Attention-to-Outcomes Dashboard
Annual Investment: $250,000  ·  Full LOB Portfolio Coverage
✓
LOB-Level Dashboard — Your Full Portfolio
One unified view across Day-to-Day, iTrade, Scene+, New to Canada, and every other active LOB — attention, delivery, and outcomes in a single platform.
✓
Real-Time Attention by Market, Property & Creative
Know which screen in which building is earning attention for Lunar New Year vs Lending vs M-City GO — today. Not next month.
✓
Branch Traffic Attribution & Search Correlation
Connect OOH exposure to downstream outcomes. Branch visit lift. Search intent by market. The receipt that financial services OOH has never had.
✓
In-Flight Campaign Optimizer
AI-powered recommendations delivered inside the dashboard. When Scene+ is outperforming iTrade in Toronto, you know immediately — and you can act on it.
SCOTIABANK ATTENTION DASHBOARD · LIVE
Overview
By LOB
Outcomes
Optimize
5.1s
Avg Attention · All LOBs
+29%
Branch Traffic Lift
+36%
Search Lift · Scene+
68%
Active Attention Rate
Day-to-Day
Scene+
iTrade
New to Canada
Lunar NY
Lending
First-Mover Advantage
No Canadian bank has a unified OOH intelligence dashboard across all LOBs simultaneously. Scotiabank defines the standard — before the Big 5 catch up.
Year-One Media Allocation
How Your $250K
Gets Deployed.
Distributed across six LOBs, anchored by Scene+ and Momentum, with reserve capacity for Branch Openings and other in-year brand moments.
Total Annual
$250,000
LOB / Campaign
Investment
% of $250K
Scene+ Shell Launch SIGNED · Jun 1–28, 2026
$26,540
10.6%
Scene+ Prelaunch IN PROGRESS · Residential
$39,000
15.6%
Momentum / MPSA CONFIRMED
$50,000
20.0%
New to Canada — Cultural Moments IN DISCUSSION
$20,000
8.0%
New to Canada — Residential IN PROGRESS
$94,460
37.8%
Additional LOBs — Branch Openings, Day-to-Day Banking, Lending, Investments, Dynamic Funds, Cashback TO BE SCHEDULED
$20,000
8.0%
TOTAL ALLOCATION
$250,000
100%
VI Canadian Network · Coast to Coast
COMMB Audited
Toronto · 314 buildings Calgary · 148 Vancouver · 134 Edmonton · 125 Montreal · 85 Ottawa · 45
1,053
Buildings
2,588
Screens
95.8M
Monthly Imps
Every Scotia LOB deploys across the full Canadian network — GTA, Calgary, Vancouver, Edmonton, Montreal, NCR, plus regional coverage in 30+ additional markets.
The Decision
SCOTIA LEADS. OR FOLLOWS. THE BIG 5 DON'T WAIT.
Attention Intelligence Dashboard
$250K
Real-time OOH intelligence across your full LOB portfolio. In-flight optimization. Branch traffic attribution. The receipt Canadian banking OOH has never had.
The window to lead this category is open.
Once TD or RBC moves, you're not the innovator. You're the follower.
hello@verticalimpression.com  ·  verticalimpression.com