It's their first commute of the morning and their last ride home at night — eye-level, in their own building. Educate them on the High-Interest opportunity every single ride, and measure the impact instead of assuming it.
A full-screen takeover at eye level in a space with nowhere else to look — no scroll, no skip, no ad-blocker. This is Scotiabank in front of a captive audience on every single ride.
And it's not just anyone in the elevator. Every building in this plan is vetted to match high-household-income environments — the footprint is filtered against census-linked income data and local real-estate values (sale and rental prices), two of the strongest indicators of resident wealth. The result: Scotiabank only runs where the people are the right audience for a high-interest savings product. The right message, in the right buildings, in front of the right people.
Your HISA prospect isn't browsing rate-comparison sites at random — they're affluent households with real balances to move. Vertical Impression reaches them in a moment no other channel owns: the daily, unskippable, full-attention ride through their own building's elevator and lobby.
We filtered our national footprint to residential buildings where the average family household income is $150K+ — the top ~20% of Canadian households — across all four of your named markets.
Every screen is verified by on-device Anonymous Video Analytics (AVA) — privacy-by-design attention measurement built for regulated advertisers. You see who looked, for how long, and what it drove.
Every tier is a real high-net-worth buy across all four markets. You don't just buy more screens as you move up — you unlock deeper proof of performance.
At the flagship tier, Scotiabank owns the complete premium residential network and turns a one-time flight into an always-on Intelligence Layer — attention tied to business outcomes on a live dashboard.
A selection of the premium buildings in the footprint — Yorkville and Forest Hill in Toronto, Coal Harbour in Vancouver, Westmount in Montreal, and Calgary's estate communities.
AVA verifies real eyes-on exposure — the Premium Attention Report.
Dwell time and creative breakout — the Ultimate Attention Report.
Attention linked to branded-search lift on a live dashboard.
Attention-to-Outcomes — year-round, tied to business results.
Recommended starting point: the $150K Live Dashboard tier for the launch flight, with a clear path to the $365K annual Attention-to-Outcomes program.