Pet of the Week is the only organic, user-generated pet community living on a national elevator screen network. Verified pet-friendly buildings. Verified pet-owner audiences. Submissions arrive daily — without prompting. Now opening for first-to-market brand sponsorship: 4–8 week flight, your brand on every screen every day, featured pets rotate in weekly batches, full attention & outcomes attribution.
Pet food is a habit purchase. Pet owners default to the brand they recognize, trust, and feel good about — the one already living inside their daily routine. Pet of the Week puts your brand in that routine every day, alongside the dog the resident already knows by name. Featured pets rotate in weekly batches; your brand stays on the screen the entire flight.
Your brand sits on every screen every day across every pet-friendly building on the network. The featured pet rotates weekly — the brand stays. Residents see your logo alongside a dog they recognize from the lobby, daily. Familiarity earned, not bought.
Submissions come from residents — unprompted, organic, daily. The audience is already smiling when your logo enters the frame. That emotional context transfers directly to the brand attached to the moment.
And if you want to go deeper — we can measure sentiment together. An option, not a requirement.
When the next bag of food is bought, the brand a pet owner has been seeing every day — attached to their neighbour's dog, in their own building — is the brand they reach for. Not a research finding. A behavioural pattern.
Every week, the network features one to five community-submitted pets — chosen from the photos and videos pet owners send us, organically, every single day. Sponsorship turns the entire feature batch into your branded surface — co-branded across every pet, every frame, with the audience giving you their full attention because they're already engaged in the moment.
Pet owners submit photos and short videos of their pets via the network's QR-coded landing page. Submissions arrive daily, organically, with no media spend driving them.
One to five pets selected each week, featured as Pet of the Week across the network. Co-branded with the sponsor — logo, color, and message integrated into every frame the audience sees.
Featured pet gets a sponsor-branded prize pack. The submitter gets a moment of community celebration. The brand gets a feel-good earned-attention surface. Everyone wins.
Vertical Impression operates the largest indoor elevator screen network in Canada. Pet of the Week runs across the verified pet-friendly subset — residential buildings where dog ownership is documented at the property level, not modeled.
Across Canada · 10 provinces & territories · live attention capture in flight.
Verified attention seconds per ride · 100% AI-verified · privacy-by-design.
Pet photos and videos submitted by residents without prompting or paid acquisition. Sponsorship inherits the momentum.
This isn't a brand-only buy. The full Vertical Impression measurement layer is included — closing the loop from elevator exposure to actual outcome.
Address-based foot traffic attribution — measure verified visits to participating pet retailers attributable to the campaign window. Device-level, anonymized.
Custom-coded QR per creative and per market. Track scan volume, scan-to-redemption rate, and tie redemption back to the screen and the moment. Real-time dashboard.
Dashboard goes live with the campaign. See attention by daypart, building type, market — and shift weight toward what's earning the audience while the budget is still in flight.
Extend the elevator audience into mobile and web with privacy-safe retargeting — keeping the brand in front of verified pet owners after they leave the building.
Patented AI-powered platform captures real-time data using anonymous audience analytics. Privacy by Design certified. Zero PII. Attention-verified at the screen, not modeled at the panel.
Attention & memory benchmarks: industry-standard frameworks · frequency multiplies through aggregate attention time.
Elevate your strategy. The window is open.
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