Campaign Proposal
Revlon: National Lipstick Month
Elevator Screen Advertising
Elevator Screen Advertising
Three integrated layers across 3 national markets
Three complementary executions building on the "Look in the Mirror" concept
In-elevator screens prompt riders to check their reflection — a natural behaviour that creates a high-attention moment. Engagement shifts are measurable and reportable. No incremental cost beyond creative adaptation. Runs in 100+ mirror-equipped buildings across GTA / GMA / GVA, plus bonus placements in non-mirror buildings with generic creative.
Selective deployment in mirrored buildings, prioritizing beauty/fashion over-indexing environments. Turns everyday mirrors into Revlon brand touchpoints — real-world brand experiences with PR amplification potential given the uniqueness of the execution. Scalable.
AR-enabled experience allowing riders to scan, engage, and trial Revlon products in real time. Scalable execution with details TBC.
102 Buildings · 291 Screens · $75,000 Investment
| Market | Properties | Screens | Impressions (31d) | Agency CPM | Rate Card Value | Savings | Agency Investment |
|---|---|---|---|---|---|---|---|
| GTA (Greater Toronto Area) | 53 | 173 | 4,375,000 | $8.00 | $45,938 | $10,938 | $35,000 |
| GMA (Montreal) | 19 | 54 | 2,500,000 | $8.00 | $26,250 | $6,250 | $20,000 |
| GVA (Vancouver) | 30 | 64 | 2,500,000 | $8.00 | $26,250 | $6,250 | $20,000 |
| BONUS | – | – | 937,500 | $0 | $9,844 | $9,844 | $0 |
| TOTAL | 102 | 291 | 10,312,500 | $108,281 | $33,281 | $75,000 |
Turning everyday elevator mirrors into interactive Revlon brand touchpoints
Concept mockup: Revlon shoppable mirror decal in elevator environment
* All impressions estimated over 31-day flight (July 1 – July 31, 2026).
* Agency Impressions estimated at $8.00 CPM. Rate Card CPM: $10.50. BONUS impressions at no additional cost.
* We can run creative and day-parting optimizations to track in an Attention Outcome dashboard and optimize mid-flight.