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Wyndham
Q2 Partner Update April 2026
Action required · Lyft × FIFA launch at risk

We need 12 more hotels
to launch the Lyft campaign —
but the network is 5x bigger than the plan.

The Lyft FIFA World Cup elevator wrap campaign launches June 19–20, 2026 across four host markets. Only 5 of 17 plan hotels are confirmed signed against our tracker — but Wyndham has 31 hotels already signed across these four cities and 141 total properties available to enroll. The gap is execution, not inventory.

12
Plan hotels missing
31
Already signed in FIFA cities
141
Total inventory available
$504K
Campaign value
01

Lyft campaign gaps

Critical
Plan hotels confirmed
5 / 17
29% of plan locked · was 7, corrected against GTM tracker
Plan elevators confirmed
11 / 37
26-elevator shortfall on plan
Markets at zero (plan)
1
Miami — 0 of 2 plan hotels signed
Miami
Jun 1 – Aug 2, 2026 · 9 weeks
0 of 2 plan · 0 signed off-plan
Plan hotels signed0/2
Plan elevators signed0/6
Lyft FIFA plan (2 hotels)
✕
LQ Inn & Suites Miami Airport33313 elevs
✕
Days Inn by Wyndham Miami Airport33333 elevs
Interested in Miami market (1 hotel · 2 elevs)
○
Dolce by Wyndham Miami Beach584972 elevs
New York City
Jun 1 – Aug 2, 2026 · 9 weeks
0 of 4 plan · +5 already signed off-plan
Plan hotels signed0/4
Plan elevators signed0/12
Lyft FIFA plan (4 hotels)
✕
The Beekman Tower, Trademark (Interested in tracker)562213 elevs
✕
LQ Inn & Suites Midtown ManhattanTBD3 elevs
✕
Wyndham New Yorker HotelTBD4 elevs
✕
Days Inn LIC / QueensTBD2 elevs
Already signed in NYC — not on plan (5 hotels · 11 elevs)
✓
Wingate Midtown / 5th Ave488222 elevs
✓
Wingate Long Island City509312 elevs
✓
La Quinta Times Square South538002 elevs
✓
Wingate Bronx / Haven Park559953 elevs
✓
Ramada Brooklyn570002 elevs
Nashville
Aug 31 – Sep 27, 2026 · 4 weeks
2 of 2 plan · +2 already signed off-plan
Plan hotels signed2/2
Plan elevators signed3/3
Lyft FIFA plan (2 hotels)
✓
Days Inn & Suites Murfreesboro132961 elev
✓
LQ Inn & Suites Nashville Airport (Site ID corrected from 13300)531382 elevs
Already signed in Nashville — not on plan (2 hotels · 3 elevs)
✓
Baymont Inn & Suites Nashville232641 elev
✓
La Quinta Manchester538152 elevs
Dallas
Jun 1 – Aug 2, 2026 · 9 weeks
3 of 9 plan · +17 already signed off-plan
Plan hotels signed3/9
Plan elevators signed6/16
Lyft FIFA plan (9 hotels)
✓
LQ DFW Airport North531912 elevs
✓
LQ Addison Galleria532712 elevs
✓
LQ Dallas – Richardson532742 elevs
✕
Days Inn Euless DFW South (Interested in tracker)148801 elev
✕
LQ DFW West – Glade Parks (Interested in tracker)538782 elevs
✕
LQ Dallas – Plano (likely 53246)53246?2 elevs
✕
Days Inn IrvingTBD1 elev
✕
LQ Dallas – UptownTBD2 elevs
✕
Days Inn Love FieldTBD2 elevs
Already signed in Dallas-FW — not on plan (17 hotels · 25 elevs)
✓
Wyndham DFW Airport Hotel · Irving209134 elevs
✓
Howard Johnson Arlington (AT&T Stadium FIFA host)20532 elevs
✓
LQ Frisco Fieldhouse North538492 elevs
✓
LQ Fort Worth Cityview532962 elevs
✓
LQ Arlington South531562 elevs
✓
LQ Irving Las Colinas531902 elevs
✓
Hawthorn DFW Airport North · Irving135252 elevs
✓
LQ Fort Worth (combined)532952 elevs
✓
LQ Bedford531701 elev
✓
Hawthorn Suites Irving DFW South463541 elev
✓
Baymont Plano144521 elev
✓
Baymont Dallas178251 elev
✓
Super 8 Irving DFW Airport/South82651 elev
✓
Super 8 McKinney85551 elev
✓
Super 8 Fort Worth59731 elev
✓
Super 8 Fort Worth (Stockyards)130721 elev
✓
Comfort/Tru hotels (3) · Frisco / McKinney (non-Wyndham)N/A4 elevs
02

FIFA market readiness

4 Host Markets
The broader opportunity at stake
The FIFA World Cup 2026 runs June – July across 16 US cities, with New York, Dallas, Miami, and Nashville as primary host markets. Wyndham has meaningful hotel density in all four — but sign-up rates in the markets that matter most for Lyft are dangerously low. Miami has near-zero coverage. If Wyndham wants to be part of the most valuable OOH moment of the decade, the window to act is now.
4
Host markets active
for Lyft campaign
NYC · Dallas · Nashville · Miami
Miami
Hard Rock Stadium · FIFA Group Stage
0%
0 of 2 plan signed · 1 interested · 6 available
Critical gap
New York City
MetLife Stadium · Multiple rounds
0%
0 of 4 plan signed · 5 already signed off-plan · 34 available
Plan at zero — pivot to off-plan
Nashville
Geodis Park · Group Stage
100%
2 of 2 plan signed · +2 off-plan · 11 available
Plan complete
Dallas
AT&T Stadium · Multiple rounds
33%
3 of 9 plan signed · +17 off-plan · 49 available
Needs 6 more on plan
03

Sign-up coverage vs. network

Network health
Miami — FIFA market0%
0 plan signed · 0 off-plan signed · 7 in inventoryTarget: 100% · Apr 30
New York City — FIFA market0% plan / 12% network
0 of 4 plan signed · 5 of 41 inventory signedTarget: 100% · Apr 30
Nashville — FIFA market100% plan / 25% network
2 of 2 plan signed · 4 of 16 inventory signedTarget: 100% · Jul 31
Dallas — FIFA market33% plan / 29% network
3 of 9 plan signed · 22 of 77 inventory signedTarget: 100% · Apr 30
Overall — plan vs. network29% plan / 22% network
5 of 17 plan signed · 31 of 141 in inventory signedTarget: 37 plan elevators confirmed
31
Already signed in FIFA cities
5 NYC · 4 Nash · 22 Dallas · 0 Miami
10
Interested across FIFA cities
1 Mia · 2 NYC · 1 Nash · 6 Dallas
100
Available to enroll
6 Mia · 34 NYC · 11 Nash · 49 Dallas
0
Miami signed (any tier)
Most critical market for Lyft
04

Untapped FIFA-market inventory

100 hotels available
Beyond the 17-hotel Lyft FIFA plan, Wyndham has 100 properties across these four FIFA host cities that are in the network but not yet enrolled. If we expand the plan, this is the inventory pool. Source: GTM Pack · "Available" tab · Apr 2026.
Miami
Hard Rock Stadium
6 available
Ramada Plaza Marco Polo Beach · N. Miami Beach · #11749
MB Hotel, Trademark Collection · Miami · #48182 · 2 elevs
Wyndham Garden Miami International Airport · Miami Springs · #49520 · 2 elevs
La Quinta Miami Airport North · Miami · #52722 · 3 elevs
La Quinta Miami Airport East · Miami · #52725 · 2 elevs
La Quinta Miami Lakes · Miami Lakes · #52726 · 1 elev
Nashville
Geodis Park
11 available
Super 8 Nashville Downtown / Opryland · Nashville · #3237
Days Inn Nashville Airport · Nashville · #4885
Days Inn Murfreesboro · Murfreesboro · #13296
Baymont Nashville · Nashville · #23264
Microtel Inn Manchester · Manchester · #31807
La Quinta Nashville Franklin · Franklin · #53125 · 1 elev
La Quinta Nashville Airport · Nashville · #53138 · 2 elevs
La Quinta Smyrna TN · Smyrna · #53142 · 1 elev
La Quinta Manchester / Arnold AFB · Manchester · #53815 · 2 elevs
La Quinta Nashville Downtown · Nashville · #53817 · 3 elevs
Wingate Murfreesboro · Murfreesboro · #54288 · 1 elev
New York City
MetLife Stadium
34 available
Days Inn Brooklyn · #14759
Days Inn Jamaica/JFK · #14787
Days Inn Long Island City · #15358
Wyndham Garden Chinatown · #17720
Days Inn Bronx Near Stadium · #23675
Days Inn Brooklyn Borough Park · #33679
Ramada Bronx · #36876
TRYP Times Square / Midtown · #45264 · 4 elevs
Days Inn & Suites Jamaica JFK · #46706
Wyndham Garden Brooklyn Sunset Park · #47770
Wingate Midtown South / 5th Ave · #48822 · 2 elevs
Days Inn Brooklyn Crown Heights · #49196
Days Inn Bronx NYC · #50496 · 1 elev
Days Inn New York Chinatown · #50767 · 2 elevs
Ramada Bronx Terminal · #50777 · 1 elev
Wingate Long Island City · #50931 · 2 elevs
Days Inn Brooklyn Marine Park · #50986
Super 8 Bronx Near Stadium · #51730 · 2 elevs
Days Inn Brooklyn / Eastern Parkway · #51731 · 2 elevs
Super 8 Brooklyn Pennsylvania Ave · #52221 · 1 elev
Ravel Hotel, Trademark Collection · LIC · #52325 · 4 elevs
La Quinta Brooklyn Downtown · #52971 · 1 elev
La Quinta Brooklyn Central · #52972 · 1 elev
La Quinta NYC Central · #52979 · 1 elev
Super 8 Bronx Near Botanical Garden · #53531 · 1 elev
La Quinta Times Square South · #53800 · 2 elevs
La Quinta Long Island City · #53802 · 2 elevs
Super 8 Brooklyn Williamsburg · #54125 · 2 elevs
Super 8 Brooklyn Fulton Street · #54472 · 2 elevs
Ramada NYC Times Square West · #55615 · 1 elev
Wingate Bronx / Haven Park · #55995 · 2 elevs
The Beekman Tower, Trademark · #56221 · 4 elevs
Ramada Brooklyn Empire Blvd · #56488 · 2 elevs
Ramada Brooklyn Near Flatbush · #57000 · 2 elevs
Dallas-Fort Worth
AT&T Stadium
49 available
Howard Johnson Arlington Ballpark / Six Flags · #2053
Lux Hotel & Spa, Trademark · Arlington · #6950 · 3 elevs
Days Inn Dallas Plano · #7266
Super 8 Irving DFW Airport / South · #8265
Super 8 Plano / Dallas Area · #8266
Super 8 Bedford DFW Airport West · #8269
Super 8 Grapevine / DFW NW · #8276
Wingate DFW / North Irving · #8878
Wingate Dallas Love Field · #9314
Super 8 Garland North Dallas · #10548
Days Inn & Suites Dallas · #11043
Super 8 Fort Worth Stockyards · #13072
Hawthorn Irving DFW North · #13525 · 2 elevs
Baymont Plano · #14452
Super 8 Irving / DFW North · #14589
Days Inn Euless DFW Airport South · #14880
Baymont Dallas / Love Field · #17825
Days Inn Fort Worth North / Fossil Creek · #17886 · 1 elev
Wyndham DFW Airport · Irving · #20913 · 4 elevs
Microtel Garland / Dallas · #28516
Super 8 Garland / Rowlett · #30890
Hawthorn Suites Irving DFW South · #46354
La Quinta Dallas Arlington · #53156 · 2 elevs
La Quinta DFW Airport West · Bedford · #53170 · 1 elev
La Quinta DFW Airport South · Irving · #53190 · 2 elevs
La Quinta Dallas DFW Airport North · #53191 · 2 elevs
La Quinta McKinney · #53222 · 1 elev
La Quinta Dallas Mesquite · #53224 · 1 elev
La Quinta Dallas Plano West · #53246 · 2 elevs
La Quinta Dallas North Central · #53270 · 2 elevs
La Quinta Dallas - Addison · #53271 · 2 elevs
La Quinta Dallas I-35 Walnut Hill · #53273 · 2 elevs
La Quinta Dallas - Richardson · #53274 · 2 elevs
La Quinta DFW Airport West · Euless · #53291 · 1 elev
La Quinta Fort Worth North · #53295 · 2 elevs
La Quinta Fort Worth Cityview · #53296 · 2 elevs
La Quinta Fort Worth - Lake · #53297 · 1 elev
La Quinta Ft Worth - Forest Hill · #53298 · 1 elev
La Quinta Fort Worth Eastchase · #53299 · 2 elevs
La Quinta Fort Worth West · #53300 · 1 elev
La Quinta Garland Harbor Park · #53304 · 1 elev
La Quinta Dallas Northeast · Garland · #53305 · 1 elev
La Quinta Dallas / Fairpark · #53842 · 2 elevs
La Quinta DFW West - Glade Parks · Euless · #53878
Ramada DFW Airport · Irving · #56745 · 4 elevs
ECHO Suites Dallas Plano · #57885 · 1 elev
ECHO Suites Dallas Plano · #57887 · 1 elev
Hawthorn Bedford / Dallas · #58047 · 1 elev
Super 8 Dallas Love Field Airport · #58628 · 2 elevs
Source: VI_WYNDHAM 2026 GTM PACK.xlsx · "Available" tab · cross-referenced against "Summary — Hotels" master tracker.
05

Lyft launch workback timeline

79 days to launch
LOA / Sign-OffMay 5 · 34 days
Letter of Authorization signed. All Lyft plan hotels confirmed. This is the hard gate — nothing moves without it.
Site Scoping & Custom MeasurementsMay 5–19 · 2 weeks
On-site measurement visits at all 17 confirmed Lyft plan properties. Custom specs captured per elevator cab.
Property Confirmation + Creative DevelopmentMay 19–25 · 6 days
Final property list locked. Lyft creative assets adapted to elevator wrap dimensions across all markets.
Creative Approval & Spec ConfirmationMay 26–30 · 4 days
Client sign-off on all creative executions. Print-ready files submitted to production vendor.
Print ProductionMay 31–Jun 2 · 3 days
Full-wrap vinyl print run for all 37 elevator cabs. NYC, Dallas, Miami prioritized for first shipping batch.
Shipping to NYC · Miami · DallasJun 3–8 · 5 days
Wrapped and packaged materials dispatched to all three launch markets simultaneously.
InstallationJun 9–19 · 10 days
On-site installation teams activate all Lyft wrap locations across confirmed hotel properties.
Campaign Launch — NYC · Dallas · MiamiJun 19–20 · LIVE
Lyft FIFA World Cup elevator wraps go live. First matches begin June 11 — maximum dwell-time exposure at peak hotel occupancy.
FIFA World Cup FinalJul 19 · Peak
World Cup Final at MetLife Stadium, NJ. Highest-impact window for Lyft brand — full wrap coverage active throughout.
Nashville Wraps ActivateAug 31 · 153 days
Nashville Geodis Park matches begin. Lyft wraps live at confirmed Nashville Wyndham properties — 1 of 2 hotels still needed.
34
Days to LOA
May 5 · sign-off deadline
79
Days to launch
Jun 19–20 · NYC · Dallas · Miami
109
Days to WC Final
Jul 19 · MetLife Stadium
153
Days to Nashville
Aug 31 · Geodis Park
06

Client pipeline

21 accounts
AccountCategoryStatus
LyftLaunch partner
Transportation
Negotiation
McDonald's
Food Services
Negotiation
Nike
Retail / Apparel
Negotiation
Cracker Barrel
Food Services
Proposal
Tim Hortons
Food Services
Proposal
Mongo
Technology
Proposal
Walmart
Retail
Proposal
Spotify
Streaming
Negotiation
BDO
Financial Services
Proposal
Air Canada
Travel
Prospect
United
Travel
Prospect
GrubHub
Vending / Delivery
Prospect
Reese's
Food & Snacks
Prospect
Kit Kat
Food & Snacks
Prospect
Samsung
Technology
Prospect
SiriusXM
Media
Prospect
CBC
Broadcast
Prospect
T-Mobile
Telecom
Prospect
Turo
Transportation
Not approved
Corona
Beverage
Not approved
Coke
Beverage
Not approved
Negotiation
Proposal
Prospect
Not approved
07

Wyndham × Disney on-site wraps

Seeking more info
🔍
These photos were taken April 3, 2026 at Wyndham properties near Disney Springs, Orlando. They show active elevator wraps featuring Disney-area advertisers including Cirque du Soleil, Animal Kingdom, House of Blues, M&M's, Ghirardelli, and Domino's. We are currently gathering additional details on campaign scope, duration, contract terms, and revenue — this section will be updated as information comes in. These wraps are a strong proof-of-concept for the network's capabilities and existing client appetite near destination venues.
Cirque du Soleil × Disney
Cirque du Soleil × Disney
Drawn to Life – Disney Springs
Disney's Animal Kingdom
Disney's Animal Kingdom
Full-door interior wrap
House of Blues
House of Blues
Vacation Vibes Amplified – Disney Springs
M&M's Disney Springs
M&M's Disney Springs
West Side – Disney Springs
Ghirardelli
Ghirardelli
Ice Cream & Chocolate Shop – Marketplace
Domino's Pizza
Domino's Pizza
Approved for Room Delivery – On-site