A residential takeover that meets the witchcore generation where they already live — on the screen in their elevator, and at a candlelit cocktail night in their own building.
Tarot, candles, crystals, moon rituals, romantasy bookshelves. Practical Magic 2 doesn't have to introduce the aesthetic — it gets to own the one already lighting up For You pages. We turn that cultural energy into a real-world moment: the famous Midnight Margaritas scene, reborn inside the buildings your audience calls home.
Vertical Impression runs the digital screens inside residential elevators — a captive, high-dwell moment with no skip button, no scroll, no ad-block. Your 30-second trailer plays at eye level, every ride, for four weeks.
30-second video on the highest-indexing audience-matched buildings across all three markets. Every tier includes the two Midnight Margaritas activations.
Run :15 to reduce cost (Foundation from ~$97K). Optional re-targeting +5%.
"Could we actually do this inside a building?" Yes. The residences we run already have theatre lounges and amenity spaces — we transform one into a witchcore Midnight Margaritas night: custom cocktails & mocktails, a live tarot reader, candlelight, dark florals, and a screening. One signature activation per market in Toronto & Vancouver.
An intimate seated screening party in the building's theatre lounge — the Midnight Margaritas moment, recreated.
Staged in the high-traffic lobby — reaches every resident moving through the building. Bigger reach, same magic.
Décor & theming stay installed for the full flight; the staffed bar, tarot & service run one signature evening per activation. One path per activation.
Turn entire elevators into the Owens house. Full-cab elevator wraps — doors, walls, the works — from $9,705 per elevator, all-impressions media included. A flagship building takeover (Monde, 7 elevators, full wrap) runs ~$93K.
Plus an interactive AR "Magic Mirror" + mirror decals across the network — on request.
| Program | Digital | + 2 activations | Total |
|---|---|---|---|
| Foundation | $150,000 | $120,000 | $270,000 |
| Amplify · Recommended | $200,000 | $120,000 | $320,000 |
| Dominate | $250,000 | $120,000 | $370,000 |
+ pass-throughs at cost (liquor license, permits, insurance, security, building fees). Lobby path +$10K per activation. Re-targeting +5%. Content capture +$3–6K.