Vertical Impression's proposal to launch Postcode Lottery Canada across Ontario — reaching people where they live, at their actual doors.
454 buildings | 1,213 screens across Ontario
Presented by Vertical Impression — The only media partner that reaches people at their actual doors.
PCL's brand is built around doors and postal codes. Vertical Impression reaches people at their actual doors — in lobbies, elevators, and building common areas. No other media partner offers this natural creative alignment.
Our digital screens are inside the residential buildings where Ontario's lottery-playing, community-minded adults actually live.
We know which buildings show the highest engagement with iGaming and lottery advertising, and can adjust in real-time to target environments where this category already wins, and attention is highest.
Property notices and building screens are checked daily — the perfect channel for PCL's critical 7-10 day countdown-to-draw urgency windows.
A province-wide UGC treasure hunt
Launch a user-generated contest: "Spot a red door, snap it, tag @PostcodeLotteryCA, enter to win." This turns PCL's signature creative asset into a social movement that spreads organically across every target market.
Elevator Wrap Creative Mockup
Turn every elevator into a branded moment
Full vinyl wraps transform elevator doors in key condo buildings into PCL's iconic Red Door. Every trip to and from home becomes an unmissable brand impression — physical, tactile, and impossible to skip. Residents photograph and share them, creating organic social content that extends reach far beyond the building.
Own the space between the front door and home
Full Red Door creative takeover on digital screens in condo lobbies and elevators across Ontario. Dynamic creative featuring local postal codes — residents see their actual postal code asking "Is YOUR door in the draw?"
Our screens carry hyperlocal information at the building level — property notices, community updates, building announcements. Residents are already looking at them for info that matters to their daily lives. PCL creative appears in this trusted, high-attention context, making it far more relevant than a random ad on a random screen. The message isn't just seen — it's seen by people already engaged with their community.
Your share of the prize pool
Is YOUR door in?
DAYS UNTIL
THE DRAW
YOUR POSTAL CODE
In the draw this month?
Owning the 7-10 day window that matters most
PCL's RFP emphasizes the 7-10 days before each draw as critical for FOMO and conversions. We sponsor a countdown placement directly in property notices and building digital screens — the notices residents check every day. "5 days until the draw. Is your door in?" This channel is exclusive to us and perfectly timed to the urgency cycle.
This is where conversions happen. We own that moment.
When your postal code wins, the party comes to you
After each monthly draw, we activate a celebration party in a condo building in the winning postal code. Balloons, music, Red Door branding everywhere. Film the real reactions. This creates the social proof that makes PCL real — "Your neighbours just won. Is your door in next month's draw?" Becomes a monthly content franchise for FY27.
Celebration Party Creative Mockup
Measure what matters, optimize what works
Outcome measurement built into the campaign from day one. We track which buildings, markets, and creative executions drive actual PCL signups — then continuously optimize delivery toward the environments that convert. Every dollar works harder as the campaign learns.
See when and where buildings are responding in real time. Pixel tracking lets us correlate screen exposure with PCL website visits and signups at the building level, dynamically adjusting creative weight, frequency, and dayparting to maximize conversion windows.
Social tracking across platforms to measure earned media generated by the campaign. The physical elevator wraps, Red Door Condo Hunt UGC, and condo party room celebrations will all generate organic social content we can track, attribute, and amplify.
Campaign Timeline & Milestones
Vertical Impression — The only media partner that reaches people at their actual doors.
