VAM unified video. The next measurement frontier is attention in the physical world — the one environment panels don't reach, and the layer every agency, holdco, and brand is asking for. Vertical Impression has it. 15 years of sensor-measured attention data at scale.
Canadian audiences spend meaningful minutes every day in captive physical environments — elevators, residential lobbies, hotel corridors, office towers. These environments generate high-attention exposure to advertising. None of it is captured in the current Canadian measurement currency.
Broadcasters, agencies, and brands are increasingly asking for a cross-environment view of attention — not just reach, not just impressions, but verified attention tied to outcomes. The gap widens every month.
"VAM unified video. The next move is attention — across every environment panels don't reach. The dataset already exists. It just isn't inside the Canadian currency framework yet."
15 years of sensor-measured attention data across 2,800 screens and 1,200 venues. Time-stamped. Geo-located. Demographically layered. This is not a research panel. It is operating infrastructure.
Attention scoring aligned with established industry frameworks for cross-channel comparability. Not a proprietary black box — a standardized, structured signal, ready to be ingested.
28.9% foot-traffic lift. 2× search interest correlation. Real sales integration across active client campaigns. The attention signal is already proven against measurable business outcomes.
A panel-based measurement system attempting to build equivalent coverage from scratch is five to ten years behind on day one. This dataset is not a roadmap. It already exists.
Extending Numeris's measurement authority into physical-world attention unlocks the one layer missing from the Canadian currency today.
Members receive a unified view of audience attention across broadcast, digital video, and physical environments — in one standardized methodology.
Canada becomes the first market with a JIC-governed attention currency. Every downstream attention measurement player aligns to Numeris, not the reverse.
The Snap and YouTube cross-platform announcement positioned Numeris as the home of next-generation measurement. Attention is the natural next extension of that story.
Agencies, holdcos, and brands under attention-measurement pressure gain a reason to deepen engagement with Numeris — and member access can expand accordingly.
Agency consolidation — Omnicom absorbing IPG — platform convergence around cross-channel measurement, and brand demand for attention-to-outcomes reporting are making attention a table-stakes input across every major Canadian plan within 18 months.
"The attention dataset exists today. The Canadian measurement currency is being rewritten right now. The question is whether attention gets calibrated inside the Numeris framework — or outside of it."
Built on 15 years of real-world data. Governed by Numeris. Positioned before anyone else does it for someone else.