Vertical Impression holds the largest real-world attention dataset at the creative level. First-party. Privacy-certified. Government-backed. Built on patented technology that measures how audiences actually engage with advertising in the physical world — across Canada, the U.S. and Puerto Rico.
Captured on our own network — not panels, not modeled, not licensed from a third party.
Privacy by Design certified. Anonymous by architecture — nothing identifies a person, nothing is stored on device.
Backed by the Government of Canada's innovation funding — and trusted to carry civic messaging across hundreds of government-building deployments.
Our own patented on-screen technology measures real, unprompted engagement with advertising — frame by frame.
Canada, the U.S. and Puerto Rico — residential, hospitals, malls, hotels, campuses, government. Every screen is a real-time signal feeding the most accurate picture of attention in out-of-home, with government-backed growth ahead.
Our screens consistently surpass the critical 2.5-second threshold — driving recall, influencing behavior, and inspiring action. We reach high-value urban audiences where they live, work, and spend time, with continuous, unavoidable placements that ensure your message doesn't just appear. It gets noticed.
And we've been doing it for 15 years. Most attention-data companies are two to five years old — we've been measuring real-world attention since before it was a category.
Attention is what predicts recall, behavior and action before the outcome ever shows up. That's the physical-world signal the ecosystem has been waiting for — it doesn't just measure out-of-home, it gives every other channel a real-world ground truth to calibrate and trade against.
National VAM unified linear and digital into a single Canadian truth — every video screen in the home and the hand. The physical world is the screen still outside it: elevators, lobbies, hospitals, campuses, where audiences are captive and can't look away. We already measure it in the same currency — video completion, frame-level attention, and audience-based signals — observed, not surveyed. VAM is the physical-world layer that extends Numeris' cross-media truth into the one environment streaming and panels can't reach.
Align on how Vertical Impression's physical-world attention signal integrates into Numeris' cross-media currency.
Agree commercial terms — a data partnership that brings the network's attention dataset into the Numeris standard.
Go to market together: a shared, physical-world measure the whole ecosystem can buy against.