Protected Presentation
McDonald's hotel elevator wrap — Some things travel better than others
First-to-Market · Hotel Elevator Wraps · Summer 2026
Summer Drink Days  ·  Summer Road Trips

Canadians
Are Hitting
The Road.

Road-trippers are checking into Wyndham hotels across Canada's biggest summer destinations — Niagara Falls, Banff, the Okanagan, BC's mountain corridors. They need food. There's nothing on-site. McDonald's is in every elevator.

25+
Wyndham Hotels
43+
Elevator Cabs
4.38s
McDonald's Avg Attention
0
Competitors Doing This
The Format

Full Elevator.
Full Brand Takeover.

Every interior wall. Every door panel. A complete McDonald's brand experience in the one space hotel guests can't skip, scroll past, or walk away from. Full cab wrap or door-only — both production-ready across the Wyndham network.

🏨
Captive Audience
Hotel guests ride the elevator multiple times per stay. No other media, often no phone signal. 118 seconds of undivided attention, every ride.
🗺️
Summer Context
Road-trippers checking into Niagara Falls, Canmore, or the Okanagan need to eat — and there's no food on-site. McDonald's is the answer in the elevator before they even ask the question.
🥇
First to Market
No QSR brand has wrapped hotel elevators across Canada's summer travel corridors. McDonald's can own this format and this story before anyone else.
📊
Proven on VI
Summer Drink Days on VI's residential network hit 4.38s average attention — the #1 McDonald's flight of 2025. Hotel guests are the same audience, in a higher-dwell environment.
📊
Summer Drink Days Already Proved It — 2025 VI Results
McDonald's Summer Drink Days on VI's network averaged 4.38 seconds of active attention with a 63.3% active attention rate — the top-performing McDonald's flight that year, beating all digital and static OOH benchmarks. Hotel guests in the elevator are the same demographic, same mindset, with more time and less distraction. Hotels are just the next room.
4.38s
Avg Attention
Summer Drink Days '25
63.3%
Active Attention Rate
Above VI network avg
#1
Top Creative 2025
All McDonald's VI flights
118s
Hotel Dwell Time
Per elevator ride
Summer Hotspot Network · Canada

25 Wyndham Hotels.
Every Major Summer Corridor.

From Niagara Falls to Vancouver Island — Wyndham hotels sit at the heart of every major Canadian summer destination. Tap any pin for property details.

25+
Hotels
43+
Elevators
7
Markets
Investment Options

Four Ways to
Own the Summer.

Start with one corridor or go coast to coast. Full elevator wrap covers every interior surface. Door-only is available at every property for a lighter-lift entry point. All pricing includes production, installation, and display.

First to Market in Canada — No QSR Brand Has Done This
Option 01 · BC Wine Country · ~$80K
Okanagan Valley
Canada's fastest-growing summer leisure destination — sold out every July and August.
Wyndham Hotels
  • Days Inn by Wyndham — Kelowna
  • Ramada by Wyndham — Kelowna Hotel & Conference Centre
  • Ramada by Wyndham — Penticton
3
Hotels
6
Elevator Cabs
Full Elevator Wrap$81,300
Doors Only$58,800
Ideal first-flight test. Wine country road-trippers at peak summer demand — high dwell, high conversion context.
Recommended
Option 02 · National · ~$150K
East + West
Ontario, Alberta, and BC wine country — Canada's three biggest summer draws, one national buy.
Wyndham Hotels
  • Ramada by Wyndham Fallsview — Niagara Falls, ON · 3 elevators
  • Wyndham Hotel — Canmore, AB · Banff National Park gateway · 2 elevators
  • 3 Wyndham properties — Okanagan Valley, BC · 6 elevators
5
Hotels
11
Elevator Cabs
Full Elevator Wrap$149,050
Doors Only$107,800
First national hotel elevator wrap campaign in Canadian QSR history. East meets West — Niagara, Banff, and wine country in one buy.
Option 03 · Expanded BC · ~$250K
Summer Sweep
Niagara, Banff, Okanagan, plus BC's Trans-Canada hub — every major interior road trip stop.
Wyndham Hotels
  • Niagara Falls, ON + Canmore, AB · 5 elevators
  • Okanagan Valley, BC · 3 Wyndham properties · 6 elevators
  • Kamloops, BC · 5 Wyndham properties · 8 elevators · Trans-Canada hub
10
Hotels
19
Elevator Cabs
Full Elevator Wrap$257,450
Doors Only$186,200
Every road-tripper crossing Canada's interior stops in one of these markets. Maximum summer saturation across BC and beyond.
Option 04 · All Summer Hotspots
Sea to Sea
Every Wyndham hotel across every Canadian summer travel corridor, coast to coast.
All Corridors
  • Niagara Falls ON · Canmore AB · Revelstoke + Golden BC
  • Okanagan Valley · Kamloops · Vancouver Island
  • Lower Mainland · Nova Scotia Maritime
25+
Hotels
43+
Elevator Cabs
Full Elevator Wrap$582,650
Doors Only$421,400
The complete Canadian summer road trip. Every major Wyndham hotel destination, every elevator, all summer long.
Interactive Add-On

Text Message Offers +
FTA = Full Funnel.

Turn every elevator ride into a direct-response channel. Guests text a keyword to receive an exclusive McDonald's offer — driving foot traffic from hotel to restaurant in real time. Combined with full-tunnel attribution, every impression connects to a measurable action.

📱
Text-to-Redeem
Guest texts a keyword (e.g. "MCDSUMMER") to a short code and instantly receives an exclusive offer or coupon link.
📍
Location-Aware
Offers automatically link to the nearest McDonald's location — removing friction between intent and visit.
📊
Full-Funnel Attribution
Track impressions → texts → redemptions. Real-time dashboard ties every elevator impression to a measurable outcome.

*Text Message is an additional fee and not included in the wrap pricing. FTA is included at no charge.

The Opportunity

Canadians Are
Staying in Canada.

"Every elevator ride is the moment before they decide where to eat. McDonald's can own that moment this summer."

Domestic travel is at a multi-year high. Niagara Falls, Banff, the Okanagan — every Wyndham hotel in these destinations fills up every summer. This is a format no QSR brand has ever launched in Canada. McDonald's gets it first.

To Book or Discuss
Nicolette Leonardis
President & Co-Founder, Vertical Impression
nleonardis@verticalimpression.com
All Options at a Glance
Option 01 · Okanagan Valley
3 Wyndham Hotels · 6 Elevator Cabs
$81,300
Doors $58,800
Option 02 · East + West ★
5 Wyndham Hotels · 11 Elevator Cabs
$149,050
Doors $107,800
Option 03 · Summer Sweep
10 Wyndham Hotels · 19 Elevator Cabs
$257,450
Doors $186,200
Option 04 · Sea to Sea
25+ Wyndham Hotels · 43+ Elevator Cabs
$582,650
Doors $421,400
Individual Properties
Available à la carte
On Request