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The first screen in the neighbourhood.
A hyper-local digital elevator campaign to drive awareness and foot traffic for the Mark's Grand Opening at its new Thunder Bay home — 339 Main Street.
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A hyper-local digital elevator campaign to drive awareness and foot traffic for the Mark's Grand Opening at its new Thunder Bay home — 339 Main Street.
Mark's is relocating into the former Toys "R" Us at 339 Main Street, a bigger footprint in the Thunder Centre / Intercity retail node. A relocation only works if the people who live closest know about it — and walk in during opening weeks.
Digital elevator screens put the message inside the residential buildings clustered just north of the new store, in the Port Arthur core. It's the most efficient way to own the trade area: residents see the Grand Opening message every time they leave home, within a short drive of the front door.
Every screen sits inside a residential building within 3–4 km of the new store — the exact households most likely to convert on a relocation.
Residents pass the screen on every trip in and out. Over a two-week flight that's dozens of natural exposures per person.
The elevator is a rare distraction-free environment — no scrolling, no skipping. Full attention on the Grand Opening message.
Two coverage options, both anchored on the new store at 339 Main Street. Toggle between them to see how the network grows from a tight 3 km core to a broader 4 km reach.
Building positions are approximate for illustration; only available digital elevator screens are shown.
| Property | Type | Address | Screens | Plan |
|---|---|---|---|---|
| Federal Revenue Canada Building | Government Building | 201 May Street North | 1 | 3 km |
| Maple Crest Towers | Apartment: Rental | 590 Beverly Street | 2 | 3 km |
| Andras Court | Apartment: Rental | 120 Cumberland Street South | 1 | 4 km |
| Prince Arthur Hotel | Entertainment: Hotel | 17 Cumberland Street North | 2 | 4 km |
| Waverley Park Towers | Apartment: Condo | 405 Waverley Street | 1 | 4 km |
Plan B delivers nearly 3× the estimated impressions and more than double the screen count of Plan A, while staying concentrated on the households closest to the new store. It's the stronger reach play for launching the Grand Opening.