Hill's Pet Nutrition leans heavily into pet science — but there's also the human angle. How can a brand that ties science with being human stay connected to the local community? By turning every elevator ride into a celebration of local pet personalities.
7.7 million Canadian households share their homes with pets, making them part of our national identity. By focusing on real + local pets, this strategy creates authentic, relatable engagement that a generic ad can't match.
Celebrate Canada's love for pets by partnering with Vertical Impression as the exclusive Pets of the Week sponsor. This first-to-market opportunity captivates audiences and drives engagement — allowing Hill's to connect with passionate pet owners in a fun and heartwarming way.
Pet owners submit photos or videos of their pets via a Hill's-branded landing page & QR code displayed on elevator screens.
One pet is selected weekly and featured on elevator screens across pet-friendly buildings as part of the daily ad rotation.
Enter-to-win contest with prizes supplied by Hill's Pet Nutrition — driving engagement and building lasting brand loyalty.
82% of our residential network is pet friendly — purpose-built for a Hill's activation.
Every dot is a pet-friendly property in the VI residential network — the exact audience Hill's wants to reach.
We can track foot traffic attribution from our pet-friendly buildings to target retailers — measuring how many exposed residents actually visit a Hill's stockist after seeing the ad.
Residents in pet-friendly buildings are exposed to Hill's Pet of the Week creative on elevator screens. Anonymous device IDs are logged at impression time.
Those same device IDs are then observed entering target retail locations — PetSmart, Pets Plus Us, Global Pet Foods, veterinary clinics, and grocery.
A post-campaign FTA report shows lift in retail visits among exposed vs. unexposed audiences — closing the loop from screen to shelf.
Map the journey from ad exposure to Amazon orders through address-based attribution — measuring how elevator ads drive real conversion.
Track and analyze location-based conversions, measuring how elevator ads drive purchase behavior directly to buildings.
Enhance your campaign with a retargeting strategy that engages the audience beyond elevators — extending reach across mobile and web.
Our patented AI-powered platform captures real-time data using anonymous audience analytics. Privacy by Design certified.
Source — Amplified Intelligence · Havas Media Network & Lumen. Frequency multiplies this through aggregate attention time.