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A Private Proposal · Prepared for Havergal College

An Audience Invested
in the Future

A curated Greater Toronto network reaching the affluent, education-focused families who are already saving for their children's future — inside the premium buildings where they live, on a screen they cannot skip.

43
Buildings
94
Screens
4
Week Flight
The Profile

Affluent Families

Affluent families prioritizing top-tier education for their children. They possess significant wealth and invest wisely for future generations — and the indexing tells the same story: million-dollar savings, dedicated education funds, and homes full of children.

Indexed Against These Signals
◆
Millionaire Households
Total savings held over $1,000,000
◆
RESP Investors
Already funding their children's education
◆
Families With Children
Households raising the next generation
◆
Strategic Investors
Building wealth for generations to come
◆
Premium Residences
The GTA's finest condo & rental addresses
◆
Education-First
Seeking the very best schooling for their kids
The Venues

Where They Live

Every point is a building in the network — concentrated across the Greater Toronto Area, where this audience lives.

Residential — Condo & Rental Office & Commercial Other Premium
By MarketBldgsScreens

How we built it

We indexed Vividata and StatsCan data — $1M+ in total savings, active RESP investment, and family households with children — against our first-party building network. The result is a list curated for Havergal, not a broad GTA buy.

Condo & Rental Office Towers Lifestyle & Retail Brand-Safe
The Investment

Two Ways In

Both options run on the targeted network; volume and share of voice scale with the budget.

Option A
$10,000 net
Estimated impressions
1,111,111
Network
43 bldgs / 94 screens
Flight
4 weeks · TBC
Rate card value
$11,667
Client savings
$1,667
Effective CPM$9.00
Option B
Best Value · +15% Bonus
$25,000 net
Paid impressions
2,777,778
Bonus (+15% @ rate card)
357,143
Total delivered
3,134,921
Rate card value
$32,917
Client savings
$7,917
Effective CPM$7.97
Option B bonus: 15% of the $25,000 paid spend ($3,750) is added as bonus impressions, valued at the $10.50 rate card — roughly 357,143 additional impressions, for ~3.13M total delivered. Creative production is not included and can be quoted separately. Inventory is brand-safe; standard per-building content restrictions apply.
Vertical Impression · Twenty6Two · Prepared for Havergal College