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2026 · Strategic Partnership Proposal
FIRST EXCLUSIVE
THE
INTELLIGENCE
LAYER
The first real-time attention-to-outcomes platform
across the Government of Canada OOH portfolio. Every active department. Simultaneously.
Health Canada
IRCC
Canada Revenue Agency
Transport Canada
ESDC
Veterans Affairs
Natural Resources Canada
Canadian Heritage
Environment & Climate Change
ISED
01 — The Problem
Multiple Departments. National Campaigns.
Zero Unified Intelligence.
01
The Complexity
Dozens of departments. Hundreds of markets. One blind spot.
Health Canada and IRCC don't compete for the same audience — but they share the same OOH blind spot. No real-time signal on what's working across any of them.
02
The Fragmentation
Every department has its own campaign. No one sees the full picture.
CRA tax season, Veterans Affairs remembrance, and IRCC newcomer campaigns go live simultaneously — with no way to know in real time if those audiences are actually paying attention.
03
The Cost
You optimize for the next campaign. Never this one.
Transport, Environment, Heritage — competing for public attention in the same markets, often simultaneously. Flying multi-engine with no instrument panel — and taxpayer dollars on the line.
⚠️
Every other channel in GC's media mix optimizes in real-time. OOH — your highest-attention public format — is still working completely blind.
02 — The Gap
Everyone Measures.
No One Intervenes.
The Old Way
OOH with a report
1
Deploy budget. Campaigns go live across markets.
2
Wait weeks. Estimated impressions. Zero attention data.
3
Post-campaign study. Awareness scores, recall — all historical.
4
Apply learnings next cycle. This budget is gone. Unaccounted for.
VS
The VI Way
OOH with a receipt — and a lever
1
Deploy budget. Real-time attention measurement activates immediately across all departments.
2
Dashboard goes live. Attention by department, region, property type — now.
3
Optimize in-flight. Shift weight toward what's earning public attention. Today.
4
Prove outcomes while spending. Built-in government accountability. During.
This isn't measurement. This is the operating system.
03 — The Technology
Attention Is Now
Verified. In Real Time.
VI's patented Anonymous Video Analytics (AVA) is the only AI-verified attention system in North American DOOH. Privacy-by-Design certified. No personal data collected. Zero compliance risk — fully aligned with the Privacy Act and Treasury Board digital standards. The development of VI's proprietary AVA technology was co-funded by the Government of Canada.
2.4×
Above the attention threshold for long-term memory encoding
97%
Accuracy vs. gold-standard eye-tracking — verified, not modelled
12+
Data points per second per viewer — dwell, engagement, demographics
0
PII collected. Privacy-by-Design. PIPEDA & Privacy Act compliant
🎯
Real-Time Department Dashboard
Live attention metrics across all active GC OOH campaigns. Filter by department, region, or property type. No waiting for reports.
🗺️
National Coverage Mapping
Every active location plotted in real time. Filter by city, province, or department. See exactly where public attention is earned.
⚡
In-Flight Budget Optimization
Shift media weight in-campaign based on real attention data. First time OOH can be optimized like digital — while the campaign still runs.
📋
Treasury Board Accountability Reports
Verified attention-to-outcomes data built for GC advertising accountability requirements. Audit-ready from day one.
04 — How It Works
AI-Verified Attention. Privacy-Safe by Design.
VI's patented Anonymous Video Analytics (AVA) captures real-time attention, dwell, and demographic signals at the screen — without collecting a single piece of personal data. Co-funded by the Government of Canada. Privacy-by-Design certified.
AI-Verified Attention — elevator demographic and dwell capture
How AVA Works
1
Detect
On-screen camera detects a face entering the field of view. No identity. No PII.
2
Verify Attention
AI confirms eyes-on-screen and measures dwell time — not estimated traffic.
3
Classify Demographics
Age range and gender inferred at the edge. Anonymous attributes only.
4
Report in Real Time
Aggregated attention metrics stream to the dashboard. Optimize in-flight.
Patented
Patented Tech
Powered by Accelerated Growth Service · Canada
Co-funded by GC
PECB MS Privacy by Design
Privacy by Design
Federal Partnership · First Exclusive
The GC Attention-to-Outcomes Intelligence Layer
All Departments · All Campaigns · All Markets
📡
Unified Department Dashboard — Full GC Portfolio
One real-time view across Health Canada, IRCC, CRA, Veterans Affairs, Transport, Heritage — attention, delivery, and outcomes. Zero blind spots. Single platform.
Attention Intelligence
🏛️
Whole-of-Government Activation
All participating federal departments onboarded under a single contract. One accountability layer. Existing OOH vendors integrate seamlessly — no rebriefing required.
Whole of Government
🔒
Privacy Act & Treasury Board Compliant
Zero personal data collected. Privacy-by-Design certified. Fully aligned with TB digital standards, PIPEDA, and federal Privacy Act. No legal review bottleneck.
Zero PII
📊
Verified Outcomes & Accountability Reporting
Built-in reporting for GC advertising accountability. Attention-verified outcomes for Parliamentary questions, TB submissions, and Auditor General reviews.
Audit Ready
🍁
First Exclusive · One Government · One Window
No government in the world has activated a real-time OOH attention platform at national scale. This offer is open to the Government of Canada first — as the only institution that can own this from day one.
The Decision
EXCLUSIVE · ONE WINDOW · 2026
CANADA LEADS. POUR LA PREMIÈRE FOIS. EN TEMPS RÉEL.
Government of Canada Intelligence Partnership
Real-time OOH attention across your full departmental portfolio. In-flight optimization. Verified outcomes. National coverage. The intelligence layer Canadian government advertising has never had — and that only one government gets to own first.
The window to lead this category is open right now.
Once another government moves, you're not the innovator. You're the one that waited.
PHIL SMALLEY · PHIL@VERTICALIMPRESSION.COM · VERTICALIMPRESSION.COM
05 — Interactive Tool
YOUR BUDGET, REALLOCATED
BY ATTENTION INTELLIGENCE
Enter your GC OOH budget and see how VI's attention data would redistribute investment for maximum public awareness impact.
VI Intelligence — Recommended Reallocation
Health Canada
22%→28%
Transit nodes near clinics & pharmacies showing 2.8× avg attention. Flu season timing optimal.
IRCC
18%→22%
Ethnic neighbourhood corridors in GTA, Vancouver, Montréal outperforming benchmarks by 41%.
CRA
24%→18%
Core business district placements showing saturation — diminishing returns detected after Week 3.
Environment & Climate
16%→20%
University corridors & green transit routes showing highest dwell-time among 18–34 segment.
Veterans Affairs
20%→12%
November remembrance spike well-served — mid-year weight can be shifted to higher-attention channels.
$
Department Weights — drag to adjust
Health CA
28%
—
IRCC
22%
—
CRA
18%
—
Env.
20%
—
Veterans
12%
—
Total Allocated —
06 — National Footprint
VI North American Footprint
VI Properties: 4,864+
Markets: 1257+
07 — Live Intelligence
Optimization Dashboard
4.36s
Current Avg Attention
5.16s
Projected Post-Optimization
+18.4%
Projected Lift — Same Budget
Active
Optimization Status
Actual vs. Projected Attention — Health Canada National Flu Awareness
VI optimization applied at Week 3 · Budget shifted from highway OOH to transit & urban nodes
2×
Search Lift
Post-optimization projected
+31%
Awareness Lift
Public recall attribution
+22%
Bilingual Reach
EN/FR market parity achieved
−18%
Wasted Impressions
Reinvested to high-attention