Protected Presentation
First-to-Market · Eyewear Audience Intelligence

The only DOOH network that knows whether your audience wears glasses.

VI's elevator network is the only out-of-home platform with verified eyewear audience detection — surrounding all 7 FYidoctors Vancouver clinics with captive, high-intent riders at the moment they're most receptive.

Metro Vancouver · 6-Month Campaign
Plan B Recommended · Metro Vancouver ★
0
Buildings
0
Screens
$6,090
Monthly Investment
5.61M
6-Month Impressions
7
FYidoctors Clinics
98
Buildings Available
$70
Per Screen / Month
10,520
Net Imp / Screen / Mo
25s
Avg Dwell Time
Eye+data™
Eyewear Detection

Eye+data™ · Powered by AVA

Reach Exactly Who Needs an Eye Doctor

VI is the only elevator network with verified eyewear audience segmentation — detecting whether riders wear prescription glasses, sunglasses, or no correction. For FYidoctors, that means targeting the highest-intent vision-care audience across Vancouver and attributing every clinic visit back through the AVA dashboard.

Verified Eyewear Audience Segments · AVA
👓
Prescription Glasses
Active vision-correction audience — highest intent for FYidoctors services. Book exams, update prescriptions, upgrade frames.
Primary
🕶️
Sunglasses Wearers
Style-engaged audience — premium frame upgrades, UV protection, polarized lens upsell potential.
Upsell
👁️
No Glasses / Contacts
Prospecting pool — vision health awareness, first-time buyer, contact lens conversion, and annual exam reminders.
Prospect
Privacy by Design — AVA detects eyewear segment patterns without facial recognition or personal data collection. 100% anonymous, fully PIPEDA-compliant.
How Eye+data Works
01
Detect
AVA identifies verified eyewear segments across VI's elevator network in FYidoctors' priority markets.
02
Activate
Campaign delivers to prescription glass wearers, sunglass wearers, and no-glasses prospect pools — separately or combined.
03
Optimise
In-flight optimisation shifts budget toward highest-converting audience clusters and buildings.
04
Measure
Clinic visit attribution measured back to all 7 FYidoctors Vancouver locations via the AVA dashboard.
🔒 No facial recognition · 100% anonymous · PIPEDA-compliant

Target Markets

Seven Clinics. One Unified Campaign.

VI buildings are selected to surround each FYidoctors Vancouver location — putting your message in front of neighbours, commuters, and professionals who live or work within walking distance of your clinics.

🌿
Kitsilano
2902 W Broadway
Vancouver, BC
Kitsilano
🏙️
Fairview / South Granville
1333 W Broadway
Vancouver, BC
South Granville
Yaletown
1152 Mainland St
Vancouver, BC
Yaletown
🏢
Downtown
1280 Burrard St
Vancouver, BC
Downtown Core
🏘️
Kerrisdale
2004 W 41st Ave
Vancouver, BC
Kerrisdale
🌆
Marpole
7050 Granville St
Vancouver, BC
Marpole
🔷
Burnaby
3805 Kingsway
Burnaby, BC
Kingsway / Metrotown
📍
All 7 locations covered in
Plan B Metro Vancouver

Investment Plans · 6-Month Campaign

Two Ways to Own Vancouver Eye Care

Both plans include Eye+data™ analytics, verified eyewear audience targeting, and monthly reporting. FYidoctors supplies creative (video or static). Mix and match from the full inventory below.

Plan B — Metro Vancouver ★ Recommended
Balanced reach across Vancouver, Burnaby, North Vancouver, and Richmond. Covers all major FYidoctors clinic catchment zones. Best ROI for an ongoing brand awareness campaign — maximises reach among the populations most likely to convert.
45
Buildings
87
Screens
$6,230
Monthly
$37,380
6-Month Total
5.61M
6-Mo Impressions
#BuildingNeighbourhoodTypeScreensMonthlyWhy This Building
Plan A — Full Metro Saturation
All 98 buildings across the entire Metro Vancouver network — from Downtown Vancouver to White Rock and Langley. Designed for maximum regional coverage and broad demographic reach across every major Metro Vancouver community.
98
Buildings
216
Screens
$15,120
Monthly
$90,720
6-Month Total
13.6M
6-Mo Impressions
#BuildingNeighbourhoodTypeScreensMonthlyWhy This Building

Data & Analytics

Know Exactly What's Working

Every VI campaign includes real performance data. The Eye+data™ tier gives FYidoctors verified eyewear profiling and neighbourhood-level clinic attribution — the kind of insight most OOH vendors can't offer.

Standard · All Plans
Basic
Core delivery metrics for all campaigns
Impression delivery reports
Screen uptime & proof of play
Market-level reach summary
Campaign pacing dashboard
Monthly PDF summary report
Included in all plans
★ FYidoctors Tier · $25K+ investment
Eye+data™ Premium
Eyewear audience targeting & clinic attribution
Everything in Basic
Verified eyewear segment profiling per building
Prescription vs. sunglasses vs. no-glasses breakdown
Neighbourhood-level audience segmentation
Bi-weekly optimisation calls with VI team
A/B creative performance split testing
Requires $25K+ investment · spreadable across 12 months
Advanced · Add-on
FTA + Attribution
Clinic visit tracking & conversion measurement
Everything in Eye+data™ Premium
Per-location foot traffic attribution across all 7 clinics
Verified clinic visit lift measurement
Dwell time & attention scoring per building
Live AVA attribution dashboard branded for FYidoctors
Ask Brynn about FTA add-on

Full Vancouver Inventory

Every Building. Your Choice.

Browse the complete VI Metro Vancouver network. Filter by type or city, sort any column, and hand-pick your preferred locations. All 98 buildings, all WHY notes included.

Showing all 98 buildings
Building ↕Address ↕Neighbourhood ↕ City ↕Type ↕Screens ↕ Mo. Cost ↕Dist ↕

Performance Benchmarks

What Elevator Media Delivers

Results from comparable healthcare and consumer services campaigns on the VI network.

+29%
Clinic visit lift attributed to VI elevator exposure — measured via AVA against verified eyewear audience segments across key market locations.
Client benchmark · Healthcare category
$0.007
Average cost per verified impression on VI's elevator network — among the most efficient captive-audience OOH formats available in Canada.
VI network average · Plan B pricing
25s
Average dwell time per elevator ride. Riders are stationary, screen-facing, and not scrolling — the highest attention context in out-of-home media.
VI network measurement study
Lock the First-Mover Window

Ready to own Vancouver
eye care advertising?

VI's eyewear audience intelligence is first-to-market. We want to secure this for FYidoctors before another optical brand in Vancouver does. Once a competitor locks it in, the window closes.

Questions? Reach Brynn Kassian at bkassian@verticalcity.com