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Proposal · 2026 · GTA
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Residential elevators in the downtown and waterfront buildings nearest Billy Bishop Toronto City Airport — captive, unskippable, everyday moments with the residents most directly affected.
Environmental Defence Canada is reaching engaged Toronto residents across the downtown core, waterfront and Fort York neighbourhoods — concentrated in three concentric rings around Billy Bishop, prioritizing the inner ring where building density is highest. Brand-safe, high-frequency, unskippable.
Three concentric proximity rings around Billy Bishop — 1.75 km, 2 km and 3 km — targeting premium condo, rental and office buildings purely by distance from the airport.
In the elevator, there's nowhere else to look. No skip, no scroll, no ad-block — just a captive 15 seconds, multiple times a day, inside the buildings where the message matters most. It's the highest-frequency, most brand-safe surface in out-of-home.
The inner ring concentrates spend on the 13 buildings sitting closest to Billy Bishop, where audience density is highest and the issue is most immediate. From there, the 2 km and 3 km rings expand reach across the waterfront core — a deliberate build from highest-relevance outward.
Every building in the network, plotted around Billy Bishop Toronto City Airport. Toggle to show only the buildings inside each proximity ring.
Screen weight by tier. The campaign stacks all three rings into a single 75-building, 228-screen network.
Tiers are concentric and stack into the full network — bonus impressions on Tiers 2 & 3 are delivered free at rate-card value.
Flight is a 4-week campaign; start date TBC. Creative production not included. Inventory is brand-safe; standard per-building content restrictions apply.