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BETA ACCESS · QUALIFIED JUNE/JULY FLIGHTS

A new post-campaign attention study.
Free for qualified flights in June/July.

We're launching a new post-campaign attention product, and your team is on the beta list.

Any qualified June/July flight — $5K min media, 2+ creatives, direct or programmatic, starts before July 31 — unlocks the full study free. After July 31, it becomes a paid add-on. Scroll for the actual deliverable.

PER-CREATIVE SCORECARD

When a creative underperforms, you see exactly why — and what to do about it

This is the scorecard surface for an anonymized example creative — real measurement, real refresh playbook. Same shape, same depth, every flight that comes through the beta. Strengths, weaknesses, and a refresh plan with measurable lift on the same page.

CREATIVE SCORECARD
EXAMPLE CREATIVE — SPORTS / MEDIA
4.79s
AVG ATTENTION
18/100
VERIFIED VIEWS RATING · LOW
55K
IMPRESSIONS
15s
SLOT DURATION
★★★★★
PERFORMANCE TIER
★★★★★
EXAMPLE CREATIVE 15s
15-second spot
Sports / Media category
[ CREATIVE WITHHELD ]
CATEGORYSports / Media
FORMATVideo — Low Motion
TIERLaggard
PEAK MKT📍 ON
PEAK VENUE🏠 Residential
PEAK HOURS🌑 12–3pm
PEAK DAY📅 Wed
FLIGHTRecent flight
+ STRENGTHS
Dynamic Scene Rate High
Human Face Yes
CTA Present Yes
◇ OPPORTUNITIES & DESCRIPTORS
Color Temperature Very Cool (−44)
Brightness Low
Saturation High (0.76)
Text Density Moderate (7–10 words)
Motion Video — Low Motion
Layout Multi-player group, dark bg
Product Shown No
Embedded Data No
Palette Dark navy/blue + white text
Category Sports / Media
RECOMMENDATIONS
⚠️ ACTION NEEDED
★★☆☆☆ Rating — Below median on both attention and viewability. Creative refresh recommended.
🟡 OPPORTUNITY
Shift warmer — cool tones reduce VVM ~17%.
✨ OPPORTUNITY
Increase brightness — dark suppresses VVM.
🚨 ACTION NEEDED
Fatigue at 55K impressions (~15% VVM decline past 50K) — rotate creative.
🎯 OPPORTUNITY
Reduce to one focal face — groups dilute attention.
ATTENTION STRATIFICATION

Performance across markets, venues, time, and demographics

For every creative, the study breaks attention down by where, when, and to whom — so the next flight buys against what actually performed, not what got booked.

🕐 Time of Day
Attention volume by hour block
5.8K
6–9am
9.2K
9–12pm
10.5K
12–3pm
10.1K
3–6pm
8.9K
6–9pm
5.3K
9–12am
📅 Day of Week
Attention volume by day
8.1K
Mon
8.4K
Tue
8.6K
Wed
8.3K
Thu
7.8K
Fri
7.2K
Sat
6.7K
Sun
📍 Geographic Performance
Province-level attention
ON
4.88s
TOP
MB
4.82s
AB
4.78s
QC
4.62s
BC
4.58s
Portfolio Avg: 4.75s
🎬 Frame-by-Frame Attention Heatmap
Attention per 0.5s frame with dynamic floor. Dashed = dataset avg.
PEAK 6 at 0s
LOW 4 at 10s
AVG 5
FRAMES 30
PEAK
PEAK
PEAK
CTA
0s 3s 6s 9s 12s 15s
A SNAPSHOT — NOT THE FULL DELIVERABLE

What you've seen is a preview of the surface. The full per-creative scorecard, placement plan, and cross-OOH recommendation land in your inbox post-flight.

Claim the beta.

📧 Email the Vertical team →