Digital screens in the elevators of Toronto's most affluent, most generous households — reaching professional donors at home, daily, through the season they give most.
Meet generous people where they live.
Covenant House raises most of its funding in the November–December giving season. The opportunity is to place the holiday appeal inside the daily routine of the GTA's highest-income, highest-affinity donors — on screens they pass every morning and night, in moments they can't scroll past.
Nov–Dec is the peak fundraising window of the year. Keep Covenant House top-of-mind from the start of holiday giving through year-end tax-receipt deadlines.
Inventory is weighted to Yorkville, the Annex, Forest Hill, Summerhill, Deer Park and St. Clair / Yonge-Eglinton — where average household incomes run far above the Toronto average and residents donate more, more often.
Elevator displays are seen repeatedly, in a captive moment, in the home environment where a decision to give feels personal. No skip, no scroll.
A donor profile, not just a postal code.
We built the target from Vividata and Statistics Canada data, then matched it to the buildings where these people actually live and work.
Pay for one campaign. Run two.
Costs are net media only and exclude applicable taxes. Creative production not included. Standard 15s digital specs provided on booking.
154 buildings around the cause.
Every screen in the GTA network, with Covenant House Toronto's shelter at 20 Gerrard St E at the centre. Buildings in Toronto's most affluent neighbourhoods are highlighted — click any point for detail.