Coca-Cola × Vertical Impression — The Intelligence Layer

2026 · Strategic Intelligence Proposal

FULL PORTFOLIO INTELLIGENCE · ONE BRAND · ONE WINDOW

THE
INTELLIGENCE
LAYER

The first real-time attention-to-outcomes platform built for
the Coca-Cola portfolio — verified attention, shopper FTA, and outcomes. Simultaneously.

Coca-Cola Classic

Diet Coke

Coke Zero Sugar

🍋 Simply Lemonade

Sprite

Minute Maid

Fresca

Smartwater

Gold Peak Tea

Topo Chico

01 — The Problem

A Portfolio of Icons in Market.
Zero Unified Attention Signal.

01

The Portfolio Blind Spot

Coke Classic, Diet Coke, and Simply don't compete for the same consumer — but they share the same OOH data gap.

No real-time signal on which brand is breaking through in which market. You're spending across the full portfolio and flying completely dark on what's actually landing — and what's invisible — split by SKU, by city, by building class.

02

The Simply Lemonade Gap

Simply is a premium summer play — and Q2/Q3 OOH is your highest-frequency window with the exact buyer you need.

The urban professional heading to the cottage, the patio entertainer, the premium grocery shopper — they ride your elevators every morning in May through August. There's no verified signal that Simply's OOH is reaching the right buyer, earning real attention, or driving a trip to the chilled aisle.

03

The Cost of No Signal

You optimize for the next flight. Never the one in market right now.

Purchase intent and retail scan lift are lag signals — weeks behind the market. The OOH layer driving top-of-mind salience and shopper behaviour across the portfolio has zero live feedback. Not for Coke Classic. Not for Diet Coke. Not for any of them.

🥤

Every other channel in the Coca-Cola media mix fires real-time data back to planning. OOH — the highest-attention format across the entire portfolio — is still the only one completely dark.

02 — The Gap

Everyone Measures.
No One Intervenes.

The Old Way

OOH with a report

1

Deploy budget. Brand campaigns go live across markets.

2

Wait weeks. Estimated impressions. Zero verified attention. No audience profile.

3

Post-campaign study. Retail lift, search correlation — all historical. Flight is already over.

4

Apply learnings next December. This budget is already spent.

VS

The VI Way

OOH with a receipt — and a lever

1

Deploy budget. Verified attention + shopper FTA fires across the full portfolio immediately.

2

Dashboard goes live. Attention by brand, market, audience segment, store channel — now.

3

Optimize in-flight. Shift Simply or Coke Classic weight toward markets with the highest shopper FTA signal. Today.

4

Prove outcomes while spending. Not after the flight. During it.

This isn't measurement. This is the operating system for OOH.

03 — Audience Intelligence

Your Buyer Is In The Elevator.
Here's Exactly Where They Shop.

VI's elevator audience is the urban professional class — verified attention data layered with foot traffic attribution (FTA) revealing their complete shopper journey across channels. For every Coca-Cola SKU in market, we know exactly where the purchase decision lives.

Foot Traffic Attribution · Shopper Channel Index (Base = 100)

🛒

Premium Grocery

163

🍽️

Restaurant & Dining

156

☕

Café & Coffee Shops

148

🏪

Convenience Store

138

📱

Food Delivery (App)

127

🍷

Specialty / LCBO

119

🍋 Simply Lemonade — Summer Shopper Indexes

FTA · Q2/Q3 SUMMER

🏠

Premium Refreshment Buyer

Buys 3+ units per grocery trip May–Aug

163

+63 pts vs base

🛍️

Premium Beverage Buyer

Consistently trades up in-aisle

148

+48 pts vs base

🥗

Natural / Health Food Shopper

Whole Foods, Farm Boy, specialty

141

+41 pts vs base

📦

Online Grocery Subscriber

PC Express, Instacart, Amazon Fresh

131

+31 pts vs base

The FTA Intelligence Advantage

When you know your Simply viewer over-indexes 63 points for premium grocery and consistently shops Loblaws and Sobeys — you can prove OOH drove the store trip.

Match verified OOH attention events to retail geofence entries. Measure foot traffic lift. Know your cost-per-store-visit. For every market. For every creative. In real time.

Foot Traffic Lift

Cost Per Visit

Geofence Attribution

Live Retail Signal

04 — The Technology

Attention Is Now
Verified. In Real Time.

VI's patented Anonymous Video Analytics (AVA) is the only AI-verified attention system in North American DOOH. No personal data collected. Privacy-by-Design certified. The scale and precision a global beverage portfolio demands — delivered live across every brand in the portfolio, every day of every flight.

2.4×

Above threshold for long-term memory encoding — every brand impression sticks

7+

Days the brand stays in memory after a single elevator exposure

5×

More verified attention than standard digital in the same buy

118s

Average uninterrupted attention per elevator ride — captive audience

👁

Eyes-On Verification

AI confirms active attention per impression — not estimated, not modeled. Verified per screen, per play. For Coke Classic, Simply Lemonade, and every active brand simultaneously.

🛒

Shopper FTA — Attention to Store Visit

Match OOH attention events to retail geofence entries. Measure the lift Simply Lemonade OOH drives to premium grocery locations — cost-per-visit, by market, in real time.

🏙

Market & Property Intelligence

Attention scores by city, building class, and screen — with audience shopper index overlay. Route budget to the markets most likely to convert the Simply or Coke Classic buyer to a grocery trip.

🔒

Privacy by Design Certified

First Canadian DOOH to achieve Privacy by Design certification. Zero PII. No consumer profiling. Fully aligned with global CPG data governance standards — built for enterprise trust.

05 — The Network

Where Coke Will Live.

The Vertical Impression footprint across North America — captive elevator audiences in residential, office, retail, hospitality, and transit. Filter by venue type to see exactly where the Coca-Cola portfolio activates.

Full Intelligence Layer · First Exclusive · One Brand

The Coca-Cola Attention + FTA
Intelligence Layer

🧠

Unified Brand Dashboard — Full Portfolio, One View

Real-time attention across Coca-Cola Classic, Diet Coke, Simply Lemonade, Sprite, Smartwater, and every active SKU — delivery and outcomes in one platform. No more siloed reports per brand or per season.

Attention Intelligence

🍋

Simply Lemonade Summer Activation Layer

Dedicated Q2/Q3 dashboard: creative performance by SKU, premium grocery and convenience FTA, cost-per-store-visit. The summer window is Simply's peak — prove OOH drove real trips while the season is live, not after the cottage is closed.

Summer FTA

🛒

Shopper FTA Attribution Suite

Match verified attention events to retail geofence entries across grocery, convenience, restaurant, and delivery channels. Know the shopper index of every viewer, by market, by building class — and which channel they convert in.

Shopper Attribution

📡

Competitive Beverage Category Monitoring

Anonymized OOH attention benchmarking — Coca-Cola portfolio vs. Pepsi, Red Bull, and the beverage category. Know if you're winning the elevator in every active market. Know when a competitor is outspending you before it costs you the quarter.

Competitive Intelligence

The Decision

FIRST EXCLUSIVE · ONE BRAND · ONE WINDOW

COKE LEADS.

Full Intelligence Layer · Exclusive to One CPG Partner

Real-time OOH attention across the full Coca-Cola portfolio. Simply summer activation. Shopper FTA attribution. Competitive beverage benchmarking. The intelligence layer CPG OOH has never had — and only one brand owns it first.

Work with the PMX × APEX team to unlock your category for 2026.
Together, PMX and APEX are releasing a limited number of category-exclusive intelligence allocations for 2026. One brand per category. Once your vertical is locked, the door closes for the year.

nleonardis@verticalimpression.com · verticalimpression.com