Protected Presentation
ELEVATOR CAMPAIGN PERFORMANCE REPORT

CAMPAIGN SCORECARD

Performance Indexes

ATTENTION: VERIFIED VIEWS RATING

ATTENTION: DURATION

AD FORMAT PERFORMANCE

By Type & Length

WHAT'S NEXT

Recommendations

Portfolio Performance

Creative Name Format Length Avg Attention vs Campaign vs Network Observations Top Demo

Impressions Map

Geographic Performance

CityAvg Attentionvs Campaign

Attention by City × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Property Type Performance

Attention by Type 1 × Demographics

Below avg
Above avg

Audience Demographics

Age Distribution

Attention by Age Group

Attention by Age × Gender

Demographic segments sorted by attention variance

GenderAge GroupAvg Attentionvs Campaignvs Network

Attention by Ad Type × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Attention Trends Over Time

Verified Views Performance

Verified Views per 1,000 Impressions — how many viewers see the ad per 1,000 plays

VV/1000 by Screen Location

VV/1000 by Province

VV/1000 by City

VV/1000 by Property Type

VV/1000 by Hour of Day

VV/1000 Trend

VV/1000 by Creative

CreativeVV/1000Passive ViewsVision Impressions
BUDGET ALLOCATION OPTIMIZER

Adjust market allocation to see projected impact on OOH campaign performance

Drag the sliders to reallocate budget across provinces to optimize reach, brand lift, and overall OOH effectiveness. The projection chart and flight calendar update in real-time.
Projected Performance (Next 8 Weeks)
OOH Performance Index Projected Brand Lift
Optimal Flight Timing
Allocation Summary
INDUSTRY BENCHMARK

TD vs. Network Banking Baseline

Weighted average attention across all non-TD Canadian banking advertisers on the Vertical City network · Dec 2024 – Dec 2025
TD Bank
Banking Baseline ex-TD
Gap
TD attention over time vs. network baseline
TD daily weighted avg Banking Baseline ex-TD baseline (static)
Each point is the weighted average attention for that day. Days with fewer than 50 observations are excluded. The grey baseline is the full-period weighted average for all non-TD banking ads.
Explaining the gap — length mix

The network is 3.8% higher than TD not because of better per-format performance, but because of how impressions are distributed across ad lengths. When looking at only 10s and 15s formats, TD runs 98% of its data on 10s with just 2% on 15s. The banking baseline is 78% on 10s and 22% on 15s — over 10× more weight on the higher-attention 15s lane.

Left: share of impressions by length. Right: avg attention at each length. 10s is flat between TD and network; 15s is where the network wins — and runs 9× more weight there.
By province
TD leads in AB and BC but trails significantly in ON and QC. Ontario carries ~90% of TD’s impressions, dragging the national average negative.
CONTRACT & DELIVERY SUMMARY

DELIVERY METRICS

Contract Performance

CAMPAIGN BREAKDOWN

By Campaign