Protected Presentation
CONFIDENTIAL · CIBC 2026
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CIBC × Vertical Impression
2026 · Strategic Partnership Proposal
THE
INTELLIGENCE
LAYER
The first real-time attention-to-outcomes platform
across your entire OOH portfolio. Every active LOB. Simultaneously.
Everyday Banking
Mortgages
Credit Cards
CIBC Investor's Edge
CIBC Wood Gundy
Small Business
Aventura
Costco Mastercard
Newcomers to Canada
CIBC Mobile
01 — The Problem
Multiple LOBs Running.
Zero Unified Intelligence.
01
The Complexity
Dozens of LOBs. Dozens of markets. One blind spot.
Everyday Banking and CIBC Investor's Edge don't compete for the same audience — but they share the same OOH blind spot. No real-time signal on what's working across any of them.
02
The Fragmentation
Every LOB has its own campaign. No one sees the full picture.
Seasonal pushes like Spring Mortgages or Newcomers to Canada go live — and there's no way to know in real time if those audiences are actually paying attention. Post-campaign reports don't answer that question fast enough.
03
The Cost
You optimize for the next campaign. Never this one.
Aventura, Costco Mastercard, CIBC Investor's Edge — each one competing for share of wallet in the same markets, often simultaneously. You're flying multi-engine with no instrument panel.
⚠️
Every other channel in CIBC's media mix optimizes in real-time. OOH — the highest-attention format you buy — is still working completely blind.
02 — The Gap
Everyone Measures.
No One Intervenes.
The Old Way
OOH with a report
1
Deploy budget. Campaigns go live across markets.
2
Wait weeks. Estimated impressions. Zero attention data.
3
Post-campaign study. Branch visit lift, search correlation — all historical.
4
Apply learnings next cycle. This budget is gone.
VS
The VI Way
OOH with a receipt — and a lever
1
Deploy budget. Real-time attention measurement activates immediately across all LOBs.
2
Dashboard goes live. Attention by LOB, market, property type — now.
3
Optimize in-flight. Shift weight toward what's earning attention. Today.
4
Prove outcomes while spending. Not after. During.
This isn't measurement. This is the operating system for OOH.
03 — The Technology
Attention Is Now
Verified. In Real Time.
VI's patented Anonymous Video Analytics (AVA) is the only AI-verified attention system in North American DOOH. Privacy-by-Design certified. No personal data collected. Zero compliance risk for a regulated institution.
2.4×
Above the attention threshold for long-term memory encoding
7+
Days the ad stays in memory after a single elevator exposure
5×
More attention than standard digital formats in the same buy
118s
Average uninterrupted attention per elevator ride
👁
Eyes-On Verification
AI confirms when someone is actively looking at your ad. Not estimated. Not modeled. Verified — per impression.
📊
LOB-Level Creative Performance
Isolate which creative — across which LOB — is earning attention vs. losing it. Investor's Edge vs Aventura vs Newcomers to Canada, side by side.
🏙
Market & Property Intelligence
Attention scores by city, building type, and property. Route budget to what's actually working — this week, not last quarter.
🔒
Privacy by Design Certified
First Canadian DOOH to achieve Privacy by Design certification. Zero PII collected. Built for regulated institutions from day one.
Tier 01 · Entry Point
The CIBC Attention-to-Outcomes Dashboard
Annual Investment: $150,000  ·  Full LOB Portfolio Coverage
✓
LOB-Level Dashboard — Your Full Portfolio
One unified view across Everyday Banking, Investor's Edge, Aventura, Newcomers to Canada, and every other active LOB — attention, delivery, and outcomes in a single platform.
✓
Real-Time Attention by Market, Property & Creative
Know which screen in which building is earning attention for Spring Mortgages vs Credit Cards vs Costco Mastercard — today. Not next month.
✓
Foot Traffic Attribution & Branch Proximity
Connect OOH exposure to real-world foot traffic. Measure lift at CIBC branches, nearby competitor branches, and high-value retail zones. The receipt that financial services OOH has never had.
✓
In-Flight Campaign Optimizer
AI-powered recommendations delivered inside the dashboard. When Aventura is driving more foot traffic than Investor's Edge in Toronto, you know immediately — and you can act on it.
CIBC ATTENTION DASHBOARD · LIVE
Overview
By LOB
Outcomes
Optimize
5.1s
Avg Attention · All LOBs
+29%
Foot Traffic Lift
+36%
Search Lift · Aventura
68%
Active Attention Rate
Everyday
Aventura
Investor's Edge
Newcomers
Mortgages
Credit Cards
04 — Coverage & Proximity
Sample: GTA Coverage Map
VI elevator screens across the GTA mapped against CIBC branch locations. 305 VI screens · 25 CIBC branches. Foot traffic attribution starts with proximity.
GTA Coverage
305 VI SCREENS
CIBC × Vertical Impression
The Decision
REAL-TIME OOH INTELLIGENCE. FOR THE BANK THAT WANTS IT.
Tier 1 · Attention Dashboard
$150K
Real-time OOH intelligence across your full LOB portfolio. In-flight optimization. Branch traffic attribution. The receipt Canadian banking OOH has never had.
The window to lead this category is open.
The banks that move now set the benchmark. The rest explain why they didn't.
hello@verticalimpression.com  ·  verticalimpression.com