Bell sells every channel where outcomes are the currency — CTV, search, social, mobile. OOH is the one that hasn't joined the table. The measurement layer that closes the gap is what we built. Plug it underneath your existing OOH book — and give OOH a seat in the outcomes media mix.
Walk the data ↓High-attention indoor environments — residential lobbies, offices, point-of-care, government, hospitality — at national scale across Canada. Filter the network by venue type. Each dot is a verified property with attention capture in flight.
Live in flight — not post-campaign receipts. Each card below is a real campaign delivered on the network, white-labelled here to verticals only. The signal didn't model the outcome. It measured it while the budget was still moving.
Two of the proofs above productized into deeper layers. Travel below is foot-traffic attribution at scale — every screen tied to verified visits. Auto is the Optimization Loop — existing video assets earning lift on the network at zero incremental spend. Both are operational. Neither is a pilot.
Foot Traffic Attribution (FTA) connects measured exposure on the screen to actual location visits after — device-level, anonymized, and tied back to the specific assets that drove them. Attention is the leading indicator. Visits are the proof.
The play: the video already produced for digital, broadcast, or social — send it to OOH. Same asset, plug-and-play onto the network, no incremental creative cost. The attention framework measures it frame-by-frame, finds the moments that hold, and feeds the signal back into the next flight. The lift comes for free — and a recent agency engagement proves it works.
Every creative on the network earns the same scorecard. Verified attention. Frame-by-frame heatmap. Where it wins, where it lags, what to fix. The view below is one anonymized hero asset — the system runs the same read on every flight, every creative.
Bell sells every channel where attention is measured. OOH is the one that isn't — yet. The signal demonstrated above is productizable, white-labellable, and ready to sit underneath Bell's existing book. We bring the data layer. Bell brings the channel.