Protected Presentation
ELEVATOR CAMPAIGN PERFORMANCE REPORT

CAMPAIGN SCORECARD

Performance Indexes

ATTENTION: VERIFIED VIEWS RATING

ATTENTION: DURATION

AD FORMAT PERFORMANCE

By Type & Length

WHAT'S NEXT

Recommendations

Portfolio Performance

Creative Name Format Length Avg Attention vs Campaign vs Network Observations Top Demo

Impressions Map

Geographic Performance

CityAvg Attentionvs Campaign

Attention by City × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Property Type Performance

Attention by Type 1 × Demographics

Below avg
Above avg

Audience Demographics

Age Distribution

Attention by Age Group

Attention by Age × Gender

Demographic segments sorted by attention variance

GenderAge GroupAvg Attentionvs Campaignvs Network

Attention by Ad Type × Demographics

Values show % variance vs campaign average attention

Below avg
Above avg

Attention Trends Over Time

Verified Views Performance

Verified Views per 1,000 Impressions — how many viewers see the ad per 1,000 plays

VV/1000 by Screen Location

VV/1000 by Province

VV/1000 by City

VV/1000 by Property Type

VV/1000 by Hour of Day

VV/1000 Trend

VV/1000 by Creative

CreativeVV/1000Passive ViewsVision Impressions
INDUSTRY BENCHMARK

TD vs. Network Banking Baseline

Weighted average attention across all non-TD Canadian banking advertisers on the Vertical City network · Dec 2024 – Dec 2025
TD Bank
Banking Baseline ex-TD
Gap
TD attention over time vs. network baseline
TD daily weighted avg Banking Baseline ex-TD baseline (static)
Each point is the weighted average attention for that day. Days with fewer than 50 observations are excluded. The grey baseline is the full-period weighted average for all non-TD banking ads.
Explaining the gap — length mix

The network is 3.8% higher than TD not because of better per-format performance, but because of how impressions are distributed across ad lengths. When looking at only 10s and 15s formats, TD runs 98% of its data on 10s with just 2% on 15s. The banking baseline is 78% on 10s and 22% on 15s — over 10× more weight on the higher-attention 15s lane.

Left: share of impressions by length. Right: avg attention at each length. 10s is flat between TD and network; 15s is where the network wins — and runs 9× more weight there.
By province
TD leads in AB and BC but trails significantly in ON and QC. Ontario carries ~90% of TD’s impressions, dragging the national average negative.
CONTRACT & DELIVERY SUMMARY

DELIVERY METRICS

Contract Performance

CAMPAIGN BREAKDOWN

By Campaign