| Brand | Contract Amount | % of Total |
|---|
| Creative Name | Format | Length | Avg Attention | vs Campaign | vs Network | Top Demo |
|---|
| City | Avg Attention | vs Campaign |
|---|
Values show % variance vs campaign average attention
Demographic segments sorted by attention variance
| Gender | Age Group | Avg Attention | vs Campaign | vs Network |
|---|
Values show % variance vs campaign average attention
Verified Views per 1,000 Impressions — how many viewers see the ad per 1,000 plays
| Creative | VV/1000 | Passive Views | Vision Impressions |
|---|
Projection based on: Extend to 15-Second Ads (—)
Select a creative to see channel-by-channel placement scores based on visual attributes, measured attention, and demographic fit.