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$1 Coffee · 2026 · Ontario
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Put A&W's $1 Coffee in front of value-seeking commuters across Ontario — at the exact moment they're deciding where to grab their cup.
Drive awareness and trial of A&W's $1 Coffee — and win the morning coffee decision.
Two audience strategies, one offer. Start focused on the value & coffee consumer in the GTA, or scale to broad proximity reach across Ontario. Both run within 2 km of A&W locations and include FTA measurement.
Built around audiences that over-index on value-seeking and coffee behaviours — opting for brands on sale, hunting the lowest prices, spending more carefully, always chasing special offers, recent coffee drinkers, and 5+ monthly coffee-shop visits. 135 GTA buildings within 2 km of A&W.
Maximum coverage for the offer — every audience within 2 km of an A&W across Ontario, from the GTA to Ottawa, London, Kingston and beyond. 333 buildings, 757 screens, plus 15% bonus impressions.
$1 Coffee is a morning decision.
So delivery is weighted hard into the breakfast window — concentrated when commuters are choosing where to grab their coffee, then sustained through the day to stay top of mind.
The remaining 30–40% runs 9 AM–5 PM to maintain presence. The split is managed programmatically and tuned in-flight against live delivery data.
Screens within 2 km of A&W.
Toggle between the focused GTA + audience network (Option A) and the broader Ontario-wide network (Option B). Marker size reflects screen count per building.
Where the Ontario network lives.
Top markets by screen count (Option B, Ontario-wide).
We optimize live — not after the flight.
Foot-traffic attribution measures incremental in-store visits to A&W driven by the campaign, reported across both flights.
Spend shifts between buildings, screens and markets in-flight; underperformers are paused and budget reweights to the strongest screens.
60–70% of impressions run in the 6–9 AM rush, the rest across 9 AM–5 PM; hourly weighting tuned live.
"$1 Coffee" messaging can fire on conditions such as cold weather or time-of-day to lift relevance.
Impressions, pacing and screen-level delivery in one view, so we react within the flight.
~33% of each flight's impressions land in Week 1 for maximum launch impact — adjustable to suit strategy.
Two ways to run it.
Agency CPM $8.00 net (TBC — may move to $9.00) vs. $10.50 rate card. Budget split evenly across both flights, front-loaded ~33% into Week 1 of each flight (adjustable). FTA included at no charge in both options. Savings on Option B calculated off the total rate-card value of paid + bonus impressions. Creative production not included unless specified. All figures net and exclusive of applicable taxes.